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Описание вакансии
Текст:
TL;DR
Founding Growth Marketing Manager (Fintech) (CRM and lifecycle marketing): Building and optimizing retention and engagement campaigns for trading products across push notifications, email, and in-app messaging with an accent on user segmentation, behavioral triggers, and marketing automation. Focus on designing complex CRM campaigns, running lifecycle experiments, and driving adoption across prediction markets, spot trading, and perpetual futures.
Location: Remote-US
Company
Phantom is a consumer fintech and crypto-powered finance app used by tens of millions of people worldwide, offering tools to manage, spend, and grow money.
What you will do
- Own the retention and engagement marketing strategy for Trading products across push notifications, email, and in-app messaging.
- Define success metrics, priorities, and the lifecycle marketing roadmap in partnership with the Lifecycle Lead.
- Build and execute complex CRM campaigns and automations to increase revenue, engagement, retention, and product adoption.
- Develop the experimentation roadmap with Data Science and Product teams to identify product growth opportunities.
- Build lifecycle strategies and automations for prediction markets, spot trading, and perpetual futures.
- Partner with Brand Design and Product Marketing on branded experiences, content, and go-to-market moments.
Requirements
- 3–6 years of experience building lifecycle or CRM programs from strategy through execution.
- Extensive experience creating and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM and campaign-building tools such as Braze.
- Understanding of retention and engagement strategies for prediction markets or sports gaming; consumer fintech and trading experience is also relevant.
- Strong analytical skills and knowledge of experimentation principles.
- In-depth knowledge of marketing automation and CRM systems, plus strong copywriting skills and creative intuition.
Culture & Benefits
- Remote position for candidates in the United States.
- Inclusive and supportive workplace focused on diverse perspectives.
- Cross-functional collaboration with Product, Data, Design, Brand, and Product Marketing teams.
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