CRM Manager - PL & EE (eCommerce)

Location: Hybrid role based in Warsaw, Poland, covering Poland and Eastern Europe

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Lead CRM strategy and performance across Poland and Eastern Europe, focusing on acquisition, engagement, retention, and customer lifetime value.
• Develop personalised customer journeys across email, SMS, push notifications, and other owned channels.
• Build audience segmentation, automation programmes, and CRM campaign calendars aligned with launches, seasonal activations, and commercial priorities.
• Collaborate with eCommerce, Digital Marketing, Media, Analytics, Creative, Commercial, and local market teams.
• Lead testing and optimisation of campaign content, targeting, journeys, frequency, and channel mix.
• Monitor engagement, retention, repeat purchase, lifetime value, revenue contribution, database growth, consent management, and data quality.

Requirements

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally in eCommerce or consumer brands.
• Strong experience developing and executing multi-channel customer lifecycle and retention strategies.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience with customer segmentation, marketing automation, personalised campaigns, analytics, testing, and performance measurement.
• Strong communication, stakeholder management, project management, commercial, and analytical skills.
• Fluency in English and Polish is required; additional Eastern European languages are advantageous.

Culture & Benefits

• AI-native culture focused on experimentation, innovation, and continuous improvement.
• Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programmes.
• hirify.global product discounts and learning programmes supporting professional growth.
• Inclusive environment with a focus on diversity, equity, inclusion, and career acceleration.