Senior Demand Generation Manager (SaaS)

TL;DR

Senior Demand Generation Manager (SaaS): Architecting and executing multi-channel demand generation campaigns for a secure cloud content platform with an accent on pipeline growth, attribution, and cross-functional marketing alignment. Focus on optimizing funnel performance, enabling sales development teams, managing budgets, and applying AI to audience targeting, personalization, and predictive forecasting.

Location: Hybrid, with three days per week in Mountain View, California, United States

Salary: $145,000–$185,000 annually, varying by U.S. market and experience.

Company

Secure multi-cloud content security and governance platform serving more than 22,000 organizations and helping customers protect, manage, and collaborate on business content.

What you will do

• Architect and execute end-to-end demand generation strategies across webinars, email nurture programs, paid media, and vertical-specific campaigns.
• Coordinate field marketing, product marketing, content, and web development teams around campaign objectives, messaging, and performance targets.
• Own campaign reporting, attribution, funnel analysis, and real-time optimization to improve lead quality, velocity, ROI, and pipeline contribution.
• Partner with BDR and SDR teams on lead qualification, Outreach sequences, feedback loops, and conversion improvements.
• Manage demand generation budgets, forecasting, and resource allocation.
• Integrate AI-driven solutions for audience targeting, content personalization, performance analysis, and forecasting.

Requirements

• 8–10 years of enterprise marketing experience in SaaS and cloud industries.
• Demonstrated success in campaign strategy, demand generation, and pipeline growth.
• Strong analytical, communication, presentation, budget management, and prioritization skills.
• Experience with vertical marketing, particularly Financial Services or Architecture, Engineering, and Construction.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Availability to work hybrid from Mountain View, California, three days per week.

Nice to have

• Account-based marketing strategy experience.
• Knowledge of AI applications in marketing and campaign optimization.
• Experience with paid media strategy and optimization.
• Experience connecting multiple marketing functions strategically.
• Experience with marketing automation platforms, Salesforce, CRM systems, and analytics tools.

Culture & Benefits

• Collaborative environment centered on invested relationships, fiscal prudence, and candid conversations.
• Flexible hours, responsible time off, paid holidays, and sick time.
• Comprehensive benefits, including health coverage, HSA and FSA options, and a 401(k) company match.
• Paid parental and adoption leave.
• Gym, cell phone, internet, well-being, employee assistance, and other lifestyle reimbursements and discounts.
• Modern offices in the United States, England, and Poland.