Senior Product Marketing Manager (B2C)

Senior Product Marketing Manager - B2C

Company

Ledger

Conditions

6 days agoSenior London, United Kingdom; Paris, France Hybrid Full Time Marketing Jobs by Ledger

Ledger Ledger helps you keep your digital assets safe using certified hardware wallets and management software that protect against online threats. 320 rue Saint-Honoré, 75001, Paris, France, France Funding Secondary Share Sale ($50M) Unknown ($50T) Series A ($9.5T) Investors ACI Capita Libertas Capital CapHorn Invest GDTRE Felix Capital Projects Alphaledger AcknoLedger Ledger Nano X Hardware Wallet Ledger Enterprise Custody Technology Provider Ledger Live Wallet Ledger Nano S Plus Hardware Wallet Ledger Stax Hardware Wallet Ledger Flex Hardware Wallet About Ledger Ledger provides secure storage and management for digital assets through certified hardware wallets and software. The hardware wallets store private keys offline to protect against hacks and malware, while Ledger Live software lets users buy, sell, and manage multiple cryptocurrencies. Institutions can use Ledger Enterprise for secure custody and governance. All products support major blockchains and Web3 applications with regular security updates. View jobs by Ledger

Skills

Ai Workflows Analytics Asana Blockchain Campaign Orchestration Crm Cryptocurrency Customer Acquisition Digital Asset Management Execution Gtm Strategy Influence Jira Kpi Lifecycle Marketing Market Intelligence Messaging Positioning Presentation Product Marketing Project Management

About the Role

You will serve as the strategic architect for the Ledger Consumer Ecosystem, bridging deep product marketing expertise with integrated campaign orchestration. You'll position Ledger hardware and the Ledger Wallet app as one unified, secure trading solution. You'll define target audiences, build value propositions, and orchestrate cohesive frameworks and strategic guardrails that guide channel teams. You'll apply operational rigor to ensure GTM plans are executed flawlessly across the physical and digital ecosystem, working cross-functionally with Product Management, Sales, Engineering, and Regional Marketing.

Requirements

• Strong experience in consumer product marketing or integrated marketing
• Proven track record in crypto, digital assets industry, fintech or hardware with apps
• Proven ability to build Go-to-Market strategies and integrated marketing plans from scratch
• Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
• Skilled at leading by influence and project management (e.g., Asana, Jira)
• Comfortable leveraging AI tools to optimize strategic workflows and generate market insights
• Excellent presentation skills translating complex concepts into consumer marketing
• Entrepreneurial spirit with a passion for innovation
• Experience working in a remote or distributed team environment is a plus

Responsibilities

• Define core positioning, messaging frameworks, and user personas
• Champion the "Better Together" narrative bridging hardware and digital services
• Develop high-level briefs and strategic guardrails for creative and channel teams
• Establish Ledger's overarching market narrative with ecosystem partners and influencers
• Create marketing collateral including website content, product videos, and case studies
• Own the end-to-end GTM strategy from ideation to launch for new products and features
• Manage the flow of creative briefs and track launch milestones
• Maintain GTM playbooks to ensure cross-functional teams deliver on time
• Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing
• Design blueprints for customer acquisition and engagement
• Establish frameworks for maximizing long-term Lifetime Value
• Guide CRM and performance teams on retention and always-on campaigns
• Synthesize market research and competitor analysis to inform GTM strategies
• Build and maintain AI workflows to track market intelligence
• Define KPIs and metrics for launches
• Partner with analytics teams to measure effectiveness and optimize ROI
• Stay up-to-date on industry trends and regulatory developments in crypto

Benefits

• Hybrid work policy allowing work from home up to 3 times per week
• Health and Life Insurance
• Opportunity to become a shareholder in Ledger
• Commuter allowance
• Learning & Development training solutions

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