Senior Performance Marketing Manager (Remote - United Kingdom)

TL;DR

Senior Performance Marketing Manager (Paid Media): Driving student recruitment growth for online university programmes through paid search, paid social, and performance optimisation with an accent on agency leadership, full-funnel measurement, and efficient budget allocation. Focus on improving lead quality, conversion rates, enrolment outcomes, and return on investment through data-driven testing, reporting, automation, and AI-enabled optimisation.

Location: Remote, but must reside in the United Kingdom

Company

Education technology company supporting more than 100 universities and colleges with online degree programme development, student recruitment, and access to affordable workforce-focused education.

What you will do

• Lead paid media planning and execution across a portfolio of UK university partners.
• Manage paid media agencies, set expectations, challenge recommendations, and drive accountability.
• Optimise campaign structure, targeting, creative testing, budget allocation, conversion efficiency, and return on investment.
• Analyse campaign and funnel data to improve lead quality, conversion rates, cost efficiency, and enrolment outcomes.
• Develop performance reports and translate complex data into actionable recommendations for stakeholders and university partners.
• Support new programme and partner launches through forecasting, agency briefing, campaign planning, and scalable marketing operations.

Requirements

• 6+ years of experience in performance marketing, paid media, growth marketing, or a related digital marketing discipline.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• Hands-on experience managing paid search and paid social campaigns, budgets, and full-funnel performance.
• Experience managing agencies or external performance marketing partners and improving their results.
• Strong analytical, commercial, communication, and stakeholder management skills.
• Must reside in the United Kingdom.

Nice to have

• Experience in higher education, edtech, student recruitment, or high-consideration lead generation.
• Experience managing campaigns across multiple brands, partners, markets, or international portfolios.
• Familiarity with CRM, marketing automation, lead management, and conversion-focused landing page work.
• Experience with AI-enabled optimisation, automation, reporting frameworks, or test-and-learn programmes.

Culture & Benefits

• Comprehensive employee benefits.
• Continuous professional and leadership development programmes.
• Tuition reimbursement for employees and their dependents.
• Equal opportunity and support for a diverse and inclusive workforce.