Marketing Manager - Coupon (E-commerce)

Location: Hamburg, Germany

Company

Fast-growing European e-commerce business operating at the intersection of fashion and technology, focused on personalizing and simplifying online shopping.

What you will do

• Own the end-to-end development and management of customer-specific coupon campaigns within the CRM mix.
• Plan, execute, and evaluate personalized campaigns across customer segments, countries, and channels.
• Develop and optimize coupons throughout the customer journey with a focus on incrementality and Customer Lifetime Value.
• Design and evaluate experiments and A/B tests, monitor KPIs, and translate findings into recommendations.
• Drive the conceptual and technical development of the coupon feature and improve the shop user experience.
• Manage collaboration across CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, including multi-stakeholder projects.

Requirements

• University degree in Business Administration, Economics, Marketing, or a related field.
• At least 2 years of relevant experience in CRM, Pricing, Performance Marketing, or Analytics.
• Strong analytical skills and confidence working with data and numbers.
• Proactive, organized, structured, and independent working style with strong stakeholder-management skills.
• Excellent MS Office skills, especially Excel.
• Business-fluent German and English, written and spoken.

Nice to have

• Passion for fashion and e-commerce.
• Strong customer communication skills tailored to different target groups.

Culture & Benefits

• Flat hierarchies, direct communication, and pragmatic decision-making.
• Ownership, trust, and clear responsibility.
• Inclusive environment that values diverse backgrounds and perspectives.
• Team lunches, after-work drinks, company events, and informal team interaction.
• Additional employee benefits are available through the company benefits program.

Hiring process

• Apply online through the career page.
• The recruiting team will follow up after reviewing the application.