Team Lead Marketing Promotions (CRM Lifecycle)

TL;DR

Team Lead Marketing Promotions (CRM Lifecycle): Owns the strategy, execution, and optimization of automated lifecycle communications across marketing and transactional CRM, with an accent on customer engagement, retention, and data-driven revenue growth. Focus on designing scalable CRM journeys, optimizing campaign performance, and coaching the Lifecycle team through cross-functional delivery.

Location: Lisbon, Portugal

Company

hirify.global is a European digital-first e-commerce platform for automotive aftermarket products, headquartered in Berlin and serving customers across 27 European countries.

What you will do

• Own the strategy and execution of automated lifecycle communications across marketing and transactional CRM.
• Develop onboarding, retention, cross-sell, and reactivation journeys to improve engagement, retention, and revenue.
• Define priorities and manage the CRM roadmap in collaboration with Product, Engineering, Analytics, and Commercial teams.
• Use segmentation, A/B testing, performance analysis, and campaign optimization to improve results.
• Coach and develop the Lifecycle team and ensure reliable operational execution.

Requirements

• Proven people management experience, including coaching and developing high-performing teams.
• Experience in CRM lifecycle, retention, or growth marketing within a data-driven environment.
• Strong expertise in designing and executing automated CRM journeys.
• Experience with CRM platforms such as Braze or Salesforce Marketing Cloud and customer data segmentation.
• Strong strategic thinking, hands-on execution capability, and cross-functional collaboration skills.
• Demonstrated ability to drive measurable revenue impact through CRM initiatives.

Culture & Benefits

• Full-time position in Lisbon within a fast-growing international company.
• 25 working days of annual vacation plus one additional day off on your birthday.
• Meal allowance and Fidelidade healthcare insurance.
• 24/7 mental wellbeing program with free psychological counseling for employees and family members.
• Corporate and retail discounts, professional advancement opportunities, coaching, and access to more than 650 learning courses.
• Free English and German language classes.