Senior Marketing Manager Campaign Child Safety (m/f/d)

Location: Bayreuth, Germany

Company

hirify.global develops child safety and lifestyle products including car seats, baby carriers, kids furniture, and strollers.

What you will do

• Plan and execute 360° digital-first marketing campaigns for hirify.global Child Safety and child seats.
• Lead end-to-end product launches and tactical campaigns across the marketing funnel.
• Translate brand and product strategies into campaign concepts, messaging, content ecosystems, channel strategies, and KPIs.
• Coordinate campaign execution with Product Management, Digital, Retail, regional teams, agencies, and other partners.
• Analyze campaign performance data and derive insights to optimize content, messaging, media allocation, and amplification.
• Ensure campaign assets follow hirify.global brand guidelines and maintain consistent communication across channels.

Requirements

• Degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience developing and executing integrated marketing campaigns in digital-first or omnichannel environments.
• Experience managing global campaigns with local market adaptations and collaborating with international marketing teams.
• Strong understanding of content marketing, social media, performance marketing, campaign analytics, CRM, marketing automation, CMS, and digital asset management.
• Experience leading product launches or tactical campaigns, preferably in consumer goods, lifestyle, automotive, or related industries.
• Fluent English is required. Strong stakeholder management, communication, presentation, project management, and prioritization skills are also expected.

Nice to have

• German language skills.
• Experience with media strategy, planning, and buying alongside agencies or performance marketing teams.

Culture & Benefits

• International environment with employees from more than 29 nations.
• Opportunities for professional and individual development.
• Inclusive workplace focused on diversity and equal opportunities.
• Competitive salary, attractive annual leave, and discounts on hirify.global products.