Senior Marketing Manager Campaign Child Safety (Retail)

TL;DR

Senior Marketing Manager Campaign Child Safety (Marketing): Planning and executing 360° digital-first marketing campaigns for child safety products with an accent on go-to-market strategy and cross-channel storytelling. Focus on leading end-to-end product launches, optimizing campaign performance through data analysis, and managing international roll-outs.

Location: Bayreuth, Germany

Company

hirify.global is an innovative lifestyle and fashion brand specializing in high-end child safety products, including car seats, strollers, and baby carriers.

What you will do

• Own the planning and execution of 360° digital-first marketing campaigns for the Child Safety segment, from GTM strategy to international roll-out.
• Lead end-to-end product launches and tactical campaigns designed to drive brand impact and commercial performance.
• Translate brand strategies into compelling concepts, defining messaging, content ecosystems, and channel strategies.
• Act as the central marketing interface between Product Management, Digital, Retail, Regional Teams, and agencies.
• Analyze performance data in collaboration with Analytics teams to continuously optimize content and messaging.
• Ensure all campaign assets align with brand guidelines to maintain consistent high-quality communication.

Requirements

• Degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in executing integrated marketing campaigns within digital-first or omnichannel environments.
• Experience managing global campaigns with local market adaptations and collaborating with international teams.
• Strong understanding of digital marketing ecosystems, including social media and performance marketing.
• Strong capabilities in storytelling and creating launch frameworks for creative teams.
• Fluency in English is required; German language skills are considered a plus.

Nice to have

• Experience within consumer goods, lifestyle, or automotive industries.
• Familiarity with CRM, marketing automation, CMS, and digital asset management systems.
• Initial experience in media strategy, planning, and buying.

Culture & Benefits

• International work environment with employees from over 29 nations.
• Opportunities for significant professional and individual growth within a rapidly expanding business.
• Inclusive culture dedicated to diversity and equal opportunities.
• Competitive salary and attractive annual leave.
• Corporate discounts on hirify.global products.