Senior Brand Marketing Manager (EMEA)

Location: Karlsruhe or Berlin, hybrid. Up to 20 days per year may be worked from abroad.

Company

hirify.global operates a global marketplace for luxury watches and is expanding its regional Growth EMEA organization.

What you will do

• Develop the EMEA annual marketing strategy and plan, incorporating competitive, demand, supply, and cultural insights across Germany, Italy, the UK, France, the rest of Europe, and the Middle East.
• Own integrated campaign planning and execution from concept through multi-channel rollout, including landing pages, email templates, ad copy, and other channel assets.
• Manage the PR agency relationship, including briefings, deliverables, and performance against PR KPIs.
• Lead EMEA event presence and execution, including Chronopolis and market fairs such as W&W.
• Manage project timelines, budgets, deliverables, reporting, and campaign optimization recommendations.
• Coordinate Product, Brand Marketing, Creative, Performance Marketing, CRM, PR, and B2B Marketing to align campaigns and product launches.

Requirements

• 5–7+ years of experience in regional marketing management, brand marketing, or integrated marketing.
• Proven experience delivering complex, multi-market campaigns on time and within budget.
• Experience running campaigns across multiple European markets with cultural and market-specific adaptation.
• Strong stakeholder management skills and the ability to align cross-functional teams without formal authority.
• Analytical mindset with the ability to turn campaign data into actionable decisions.
• Experience with major advertising platforms, AI-driven campaign optimization tools, PR agency management, PR KPIs, and event execution.

Nice to have

• Experience in e-commerce, marketplaces, or luxury goods.
• Luxury or premium brand event experience.
• Working knowledge of the luxury media landscape in at least one major EMEA market.

Culture & Benefits

• Direct reporting line to the GM EMEA with high visibility and influence on regional brand strategy.
• Ownership of brand campaigns for hirify.global’s largest region during an aggressive growth phase.
• Work across a diverse market set including DACH, the UK, France, Italy, and the Middle East.
• Benefits app with a monthly €80 allowance for sports, childcare, or flexible mobility.
• 30 days of annual leave, plus additional paid time off on December 24 and December 31.
• Option to work from abroad for up to 20 days per year.