CRM Marketing Lead (Pod Lead)

Location: Remote nationwide in the United States; Eastern Standard Time hours required. Occasional travel to hirify.global offices for training or meetings may be required, up to 10%.

Salary: $126,300–$173,700 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare and insurance company serving members through hirify.global insurance services and CenterWell healthcare services.

What you will do

• Lead day-to-day marketing pod operations, including prioritization, sprint planning, backlog management, and delivery execution.
• Translate journey strategies into prioritized roadmaps and actionable plans with the Communications Strategy Lead.
• Oversee personalized omnichannel member journeys across Adobe Experience Platform and key engagement channels.
• Coordinate marketing, analytics, product, technology, channel, and business stakeholders.
• Identify, manage, and escalate risks, dependencies, and delivery blockers.
• Lead sprint reviews, journey demonstrations, stakeholder updates, and continuous improvement initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or a related discipline.
• 2+ years of experience leading agile teams, pods, or cross-functional initiatives.
• Experience managing complex cross-functional workstreams with multiple stakeholders and competing priorities.
• Strong understanding of omnichannel marketing, customer journeys, personalization, and marketing automation.
• Strong facilitation, communication, organization, problem-solving, and influencing skills, including the ability to build accountability without direct authority.

Nice to have

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or another regulated industry.
• Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

Culture & Benefits

• Remote work with a dedicated workspace and minimum internet speeds of 25 Mbps download and 10 Mbps upload.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan, paid time off, company and personal holidays, and paid parental and caregiver leave.
• Short- and long-term disability coverage, life insurance, and other well-being benefits.
• Work in a pod culture focused on ownership, collaboration, transparency, shared accountability, and continuous improvement.