Director, Creative Strategy (Sports & Entertainment)

TL;DR

Director, Creative Strategy (Sports & Entertainment): Developing insight-led brand, campaign, and partnership strategies across sports, entertainment, content, experiences, sponsorships, and integrated campaigns with an accent on cultural insight, strategic storytelling, and client impact. Focus on shaping creative platforms, identifying emerging cultural and partnership opportunities, and integrating data, analytics, and AI into research and idea development.

Location: Munich, Germany; based in the Munich office

Company

hirify.global is a global entertainment and sports agency working across talent representation, brand consulting, sponsorships, media, fashion, consumer products, and philanthropy.

What you will do

• Lead day-to-day strategy across multiple client accounts and develop brand, campaign, and partnership strategies.
• Translate research, cultural insights, and data into clear direction for account and creative teams.
• Write strategic briefs and creative decks in modern, confident German, adapting English-language ideas into native German.
• Shape strategic platforms, narratives, campaign ideas, workshops, brainstorms, and creative development sessions.
• Identify cultural shifts, emerging platforms, and partnership opportunities across sport, entertainment, talent, and culture.
• Contribute strategic leadership to new business pitches and advance the use of digital, social, channel planning, and AI.

Requirements

• Significant experience in strategy, planning, brand consulting, or integrated communications.
• Strong experience developing partnership strategies and campaigns across sports, entertainment, and culture.
• Experience collaborating with Creative, Insights & Analytics, Account, and Client teams.
• Strong strategic storytelling, writing, presentation, workshop, and senior stakeholder communication skills.
• Experience across global markets, with a focus on EMEA, plus the ability to balance long-term strategy with fast-moving client demands.
• German at C2 level with creative writing ability and English at C1 or above required.

Culture & Benefits

• Work on diverse projects for national and international companies.
• Access to the global CAA network and international collaboration.
• Benefits include parental leave, JobRad bike leasing, the Deutschlandticket, and Wellpass.
• Attractive vacation policy and support for professional and personal development.
• High-performance culture without a cutthroat environment.

Hiring process

• Submit a complete application including a CV, cover letter, and relevant certificates or references.