1 день назад
Head of Growth / Head of Performance Marketing (f/m/x)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Growth / Head of Performance Marketing (f/m/x) (Automotive Performance Marketing): Leading paid acquisition for wirkaufendeinauto.de and Autohero across Europe with an accent on customer journey economics, channel strategy, and profitable growth. Focus on allocating media investment across markets, leading around 10 channel experts, and using AI, scripts, and automation to solve complex acquisition and performance challenges.
Location: Munich, Germany; modern office near Englischer Garten.
Company
is a digital automotive platform operating the wirkaufendeinauto.de, AUTO1.com, and Autohero brands across Europe.
What you will do
- Lead paid acquisition for wirkaufendeinauto.de and Autohero, covering seller sourcing and buyer acquisition.
- Translate customer journeys, funnel behavior, segment economics, and customer intent into channel, audience, bidding, and campaign decisions.
- Monitor major channels and markets, investigate performance changes, and take corrective action at account level.
- Allocate investment across brands, markets, and channels using CAC, Gross Profit, customer value, purchasing capacity, and inventory data.
- Directly lead around 10 channel experts and develop independent owners across Europe.
- Build a test-and-learn roadmap and use AI, scripts, and automation to improve growth operations.
Requirements
- 8+ years of hands-on performance marketing experience across major paid platforms and ideally multiple markets at significant scale.
- Deep understanding of customer journeys, conversion, CAC, inventory, capacity, unit economics, and Gross Profit.
- Strong knowledge of account structures, bidding logic, audiences, feeds, tracking, and experimentation.
- Ability to turn performance data into fast decisions and actionable changes.
- Experience leading and developing high-performing marketing experts with direct accountability and feedback.
- Fluent English is mandatory.
Culture & Benefits
- Direct access to the VP Marketing and major investment decisions.
- International environment with colleagues from 90+ nationalities.
- Flexible working hours.
- 30 days of vacation.
- Modern office in Munich near Englischer Garten.
- Open culture, direct communication, and a focus on diversity.
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