Senior Specialist in Creative Strategy & Performance (Healthcare)

Location: Spain, the Netherlands, Germany, Colombia, Brazil, Mexico, or Poland. Remote work and flexible hours are available, with access to office hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna. Applicants must already have the legal right to work in their country of residence or the location of the role; visa sponsorship is not available.

Company

hirify.global Group operates a global healthcare platform connecting patients with doctors through marketplaces, SaaS products, and AI tools.

What you will do

• Define creative strategy and testing roadmaps for paid campaigns across markets and advertising platforms.
• Translate campaign objectives and audience insights into actionable creative briefs.
• Coordinate end-to-end asset production, including content and design coordination, review, localization, and trafficking.
• Manage structured A/B and multivariate tests across Meta and other paid channels.
• Build creative performance reporting and maintain a repository of learnings by market and format.
• Ensure creative-level tracking and tagging, monitor creative fatigue, and support hands-on campaign management when needed.

Requirements

• 4+ years of performance marketing experience with a track record in creative strategy, or media buying experience with hands-on paid social creative work.
• Hands-on experience setting up and managing paid media campaigns; Meta Ads is required.
• Experience managing creative production across designers, agencies, and local market teams.
• Strong analytical, project management, and cross-functional communication skills.
• Experience designing and running structured creative tests and interpreting performance data independently.
• Fluent English required; applicants must already have the legal right to work in the relevant country.

Nice to have

• Experience with TikTok, Google, LinkedIn, or Bing advertising.
• Familiarity with Amplitude, Tableau, HubSpot, or creative intelligence tools.
• Experience with creative automation or dynamic creative optimization tools.
• Background in healthcare, marketplace, or subscription business models.
• Spanish and/or Portuguese language skills.

Culture & Benefits

• Remote work and flexible hours, with results prioritized over rigid schedules.
• Healthcare insurance, wellness support, gym memberships, and mental health resources.
• Vacation, birthday leave, and other time-off benefits.
• Local benefits may include meal vouchers, transport allowances, and extended parental leave.
• Career development opportunities through learning and cross-functional projects.
• Work with a diverse global team across multiple markets.

Hiring process

• Introductory conversation with a Talent Partner.
• TestGorilla numerical reasoning assessment and hiring manager interview.
• Take-home business case followed by a discussion; an additional final interview and references may follow.