Senior Performance Marketing Manager – C2B & Retail (f/m/x)

Location: Munich, Germany; modern office location

Company

hirify.global Group is a European digital automotive platform operating the wirkaufendeinauto.de, hirify.global.com, and Autohero brands to transform how people buy and sell cars.

What you will do

• Own the full advertising-platform portfolio across two consumer brands, all active European markets, and both C2B and retail customer journeys.
• Manage media budgets against volume, CAC, customer value, and Gross Profit to drive profitable growth.
• Coordinate bidding, conversion signals, audiences, feeds, tracking, and integrations toward measurable business value.
• Monitor performance daily, identify anomalies, investigate root causes, and act quickly on data-driven insights.
• Run structured experiments and introduce new advertising formats, platform betas, and growth opportunities.
• Use AI, scripts, and automation to accelerate analysis and reduce repetitive work.

Requirements

• Several years of hands-on ownership of a major advertising platform at meaningful scale, ideally across multiple markets.
• Broad expertise across the platform’s formats and technical ecosystem, not only search advertising.
• Strong analytical, AI-first, and automation-oriented approach to performance marketing.
• Ability to connect campaigns and customer journeys with unit economics, customer value, and profitability across C2B and retail.
• Strong ownership, problem-solving, execution, and decision-making skills.
• Fluent English is mandatory; German is an advantage.

Culture & Benefits

• Direct collaboration with the Head of Growth in a compact team with minimal management layers.
• Significant media investment, multiple markets, and two distinct customer journeys for experimentation.
• International environment with colleagues from more than 90 nationalities.
• Dedicated budget for courses, conferences, and professional development.
• Flexible working hours and 30 days of vacation.
• Modern Munich office located close to the Englischer Garten.

Hiring process

• Apply with an English CV, earliest starting date, and salary expectations.