Brand Manager DACH Market (SaaS)

Location: Barcelona, Spain

Salary: €50,000–€60,000 annual

Company

hirify.global is an AI-powered business software company that connects company context, people, processes, policies, and data to help organizations complete real work.

What you will do

• Define and elevate hirify.global's brand strategy, positioning, and tone of voice for the DACH region.
• Lead brand campaigns from concept through execution in collaboration with creative, content, product marketing, and performance teams.
• Own brand guidelines and ensure consistent brand representation across marketing, product, and sales.
• Manage the German visual and verbal identity across web, social, product, and offline channels.
• Partner with Product Marketing to align brand and product positioning across go-to-market activities in Germany, Austria, and Switzerland.
• Conduct competitor and customer research and track brand health metrics, including awareness, perception, and consideration.

Requirements

• Expert or proficient German and fluent English required.
• 4–5+ years of experience in Brand Management, ideally in B2B or SaaS.
• Experience working with the DACH market.
• Strategic and analytical mindset with the ability to turn market insights into brand direction.
• Proven experience leading campaigns from strategy through execution.
• Strong understanding of visual identity, design principles, storytelling, and presentations.

Nice to have

• Experience in B2B or SaaS environments.
• Experience working with local agencies and designers.

Culture & Benefits

• High-growth, multicultural, and collaborative work environment.
• Competitive ESOP plan.
• Wellhub wellness benefits and language classes.
• Employee discounts through Cobee and Nora.
• Breakfast, organic fruit, and a pet-friendly office.