Brand Manager DACH Market (SaaS)

TL;DR

Brand Manager DACH Market (SaaS): Defining and elevating hirify.global’s brand strategy, positioning, and identity across Germany, Austria, and Switzerland with an accent on cultural relevance, German-language communication, and integrated campaigns. Focus on building the regional brand vision, leading campaigns from concept to execution, and measuring awareness, perception, and consideration.

Location: Onsite in Barcelona, Spain; the role focuses on the DACH market.

Company

hirify.global builds AI-powered business management software that centralizes HR, Finance, Talent, Operations, and IT workflows for companies of all sizes.

What you will do

• Define the DACH brand strategy, positioning, and tone of voice with cultural and linguistic relevance.
• Lead brand campaigns end to end, from concept development through execution with creative, content, and performance teams.
• Own brand guidelines and ensure consistent representation across marketing, product, and sales.
• Manage the German visual and verbal identity across web, social, product, and offline channels.
• Partner with Product Marketing to align brand and product positioning across go-to-market activities.
• Conduct competitor and customer research and track brand health metrics to identify opportunities and measure impact.

Requirements

• Expert or proficient German and fluent English are required.
• 4–5+ years of experience in Brand Management, ideally in B2B or SaaS.
• Relevant experience with the DACH market.
• Strategic and analytical mindset with the ability to translate market insights into brand direction.
• Proven experience leading campaigns from strategy through execution.
• Strong understanding of visual identity, design principles, storytelling, and presentations.

Culture & Benefits

• Permanent full-time employment.
• Significant autonomy and ownership in a senior marketing role.
• Collaboration across creative, content, product marketing, performance, product, and sales teams.
• International environment with more than 1,500 employees across Europe, Asia, Africa, and America.
• Culture centered on ownership, continuous learning, partnership, fast growth, and inclusion.