Brand Strategy Lead

Location: Berlin, Germany; hybrid work. Work from abroad is available for up to six weeks per year.

Company

hirify.global develops tax-filing products that help people in Germany and other European markets file their taxes and access tax refunds with greater confidence.

What you will do

• Set and maintain brand strategy and positioning across product, marketing, and operations.
• Partner with product and product marketing to integrate the brand into onboarding, in-product experiences, and lifecycle messaging.
• Contribute a brand perspective to product vision, roadmap, and product strategy discussions.
• Develop and execute ATL strategy and end-to-end campaigns, from briefing and concept through production, media, and measurement.
• Initiate and conduct brand research using customer and market data to inform positioning and creative decisions.
• Own brand accountability and develop brand systems, guidelines, and examples for company-wide use, including AI-assisted workflows.

Requirements

• At least five years of hands-on experience in brand work, including personally creating and running projects.
• Strong knowledge of the market and category, with experience partnering with product and marketing teams to turn insights into decisions.
• Native or fully fluent German and comfortable working in English.
• Self-directed approach and willingness to perform a substantial share of the work in a small team.
• Strong communication, analytical, creative, and decision-making skills, with an interest in service design and customer experiences.
• Practical experience using AI across research, drafting, and production while maintaining creative quality and judgment.

Culture & Benefits

• International team working on people-centric tax products.
• Free mental health coaching sessions and a flexible monthly benefits allowance.
• Employee stock options, 30 vacation days, and flexible working hours.
• Learning budget and guidance from internal learning and development experts.
• Up to six weeks of work from abroad annually, subject to team alignment.
• Team meetups, free tax declaration filing, internal tax support, and dog-friendly offices.