Field Marketing Manager UKI
Мэтч & Сопровод
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Описание вакансии
TL;DR
Field Marketing Manager UKI (B2B Demand Generation): Leading field marketing strategy and execution across the UKI direct and channel go-to-market, with an accent on pipeline generation, account-based campaigns, field events, and full-funnel programs. Focus on building scalable demand generation initiatives, optimizing conversion and ROI through data analysis, and aligning sales, partners, and regional marketing teams.
Location: Remote, based in the United Kingdom
Company
provides cloud-driven networking solutions and services that help more than 50,000 customers advance digital transformation.
What you will do
- Define and execute the UKI field marketing strategy in alignment with corporate marketing objectives and sales targets.
- Plan and deliver scalable virtual and in-person events, account-based campaigns, and integrated demand generation programs.
- Own pipeline targets, attribution, conversion performance, and ROI optimization across target accounts and vertical segments.
- Collaborate with Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Operations, Digital, and Integrated Campaigns.
- Develop value proposition messaging and campaign content with product marketing and creative teams.
- Create joint go-to-market campaigns with strategic partners and support EMEA growth marketing initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of experience scaling field marketing programs in fast-growing technology companies.
- Demonstrated pipeline accountability and a record of exceeding revenue targets.
- Strong understanding of B2B demand generation funnels, sales processes, and revenue operations.
- Advanced experience with pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Marketo, and related platforms.
- Must be based in the United Kingdom; the role is remote and includes 20–25% domestic travel.
Nice to have
- MBA.
- Experience creating digital experiences, account-based campaigns, and omnichannel marketing strategies.
Culture & Benefits
- Remote work environment with virtual and in-person customer and field events.
- Collaboration across sales, marketing, channel, and regional teams.
- Opportunity to influence growth strategy across the UKI and wider EMEA region.
- Focus on data-driven decision-making, innovation, and measurable business impact.
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