Field Marketing Manager (DACH)

TL;DR

Field Marketing Manager (DACH) (B2B cybersecurity): Developing and executing integrated field and channel marketing programmes across Germany, Austria, and Switzerland with an accent on demand generation, partner co-marketing, and high-impact events. Focus on building pipeline, adapting messaging for DACH audiences, measuring ROI, and accelerating sales opportunities through cross-functional collaboration.

Location: Remote from Germany, with an in-person team day approximately once a month in rotating German cities. Travel of up to 40% across the DACH region and wider EMEA is required.

Company

Cyera is a cybersecurity product company developing a cloud-era data security platform for businesses.

What you will do

• Develop and deliver integrated regional field and channel marketing programmes across the DACH region.
• Plan and manage conferences, roadshows, partner summits, webinars, and other events, including logistics, budgets, contracts, and follow-up.
• Collaborate with sales, business development, partners, and alliances to align programmes with territory plans and pipeline goals.
• Create partner enablement resources, campaign templates, marketing toolkits, messaging, and campaign content.
• Adapt global messaging for DACH audiences and contribute to German-language marketing materials.
• Track engagement, conversion, velocity, pipeline contribution, and ROI to optimise programme performance.

Requirements

• At least five years of experience delivering enterprise field and channel marketing programmes.
• Fluent German and English, written and spoken, are required.
• Strong knowledge of demand generation, B2B sales cycles, account-based marketing, segmentation, budgeting, and performance measurement.
• Proven experience executing revenue-generating programmes and events, creating content, and accelerating sales opportunities.
• Ability to build effective relationships with sales and marketing teams, manage multiple projects, and lead cross-functional initiatives.
• Experience with marketing and CRM tools such as Asana, Splash, Salesforce, Marketo, or comparable platforms.

Culture & Benefits

• Remote work arrangement with office setup reimbursement.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Fast-paced, high-growth environment with a strong revenue and performance focus.
• Regular in-person collaboration through rotating team days in Germany.