B2B Marketing Manager (Fintech)

TL;DR

B2B Marketing Manager (Fintech): Developing and executing demand-generation, account-based marketing, and event programs for commercial payments and money movement across Central Europe with an accent on campaign strategy, customer insights, and measurable revenue impact. Focus on building integrated marketing initiatives, optimizing lead-to-opportunity conversion, and coordinating cross-functional delivery with Sales, Product, Regional Marketing, and external agencies.

Location: Frankfurt, Germany; hybrid work with at least 3 days in the office.

Company

hirify.global is a global payments technology company enabling transactions between consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Develop and execute B2B marketing strategies, demand-generation programs, and integrated campaigns across Central Europe.
• Analyze competitors, key customers, buying behavior, and market opportunities to shape audience-focused campaigns.
• Build and optimize nurture programs, digital content, websites, media strategies, and lead-generation channels.
• Develop account-based marketing initiatives, thought leadership, case studies, and event programs in partnership with Sales and client teams.
• Track performance, manage lead handoffs, optimize campaigns, and provide data-driven recommendations.
• Manage the segment marketing budget, strategic partners, suppliers, production costs, and cross-functional stakeholders.

Requirements

• Bachelor’s degree in business or marketing; an MBA is preferred.
• 6+ years of B2B marketing experience, with a track record of driving demand and revenue through integrated programs.
• Expertise in campaign management, account-based marketing, and event marketing.
• Strong analytical, planning, organizational, problem-solving, financial, and communication skills.
• Experience with marketing technology and measurement tools such as Salesforce, Marketo, Eloqua, AEM, and Google Analytics.
• Fluency in German and English is required.

Nice to have

• Experience in financial services, payments, or SaaS.
• MBA qualification.

Culture & Benefits

• Work on payments technology used across more than 200 countries and territories.
• Collaborate with Sales, Product, Commercial, Regional Marketing, and external agency partners.
• Contribute to initiatives with measurable impact on customers, businesses, and communities.
• Hybrid office presence of at least 3 days per week in Frankfurt.