AVP, Consumer Engagement Digital Acquisitions (Fintech)

TL;DR

AVP, Consumer Engagement Digital Acquisitions (Fintech): Developing and executing digital acquisition strategies and test-and-learn campaigns for airline and loyalty-program partners with an accent on customer engagement, personalization, and campaign optimization. Focus on building integrated web, mobile, email, CRM, and paid-media acquisition programs, analyzing performance, and managing risk controls across large interdependent initiatives.

Location: Alpharetta, Georgia, United States, with required commuting to the nearest hub for in-person meetings, training, and culture events. Legal authorization to work in the United States is required; employment visa sponsorship is not available.

Salary: $90,000–$155,000 annual, plus eligibility for an annual performance-based bonus.

Company

hirify.global is a financial services company providing consumer financing and payment solutions through partner brands.

What you will do

• Develop and execute digital acquisition strategies across partner booking paths, websites, mobile apps, CRM journeys, email, paid search, social, display, and influencer channels.
• Build test-and-learn acquisition campaigns using prospect segmentation, personalization, A/B testing, and ongoing curriculum optimization.
• Coordinate offer setup and fulfillment with Rewards IT and manage campaign workflows, creative reviews, project briefs, and approvals.
• Lead risk and compliance reviews, including Fair Lending and UDAAP requirements, while escalating issues and developing solutions.
• Monitor campaign metrics, analyze performance and impact, and present insights to clients and internal stakeholders.
• Help establish enterprise-wide digital acquisition best practices across client programs.

Requirements

• Bachelor’s degree, or a high school diploma/GED with at least 9 years of digital and lifecycle marketing experience.
• At least 5 years of digital platform or marketing experience spanning web, email, and mobile channels, including management of large interdependent project plans.
• At least 3 years of analytics experience with analytic tools, dashboards, tracking-code implementation, and data interpretation.
• Experience in digital marketing, direct marketing, cobrand cards, credit cards, financial services, or technology platforms.
• Ability to travel as needed, approximately 30%.
• Must be authorized to work in the United States; visa sponsorship is not available now or in the future.

Nice to have

• Degree in business, marketing, or technology.
• Consumer- or digital-first mindset.
• Experience influencing organizations and professionals.
• Passion for project management and complex campaign execution.

Culture & Benefits

• Hybrid flexibility with the option to work from home near a hub or from an office, combined with required in-person engagement activities.
• Inclusive culture focused on belonging, connection, and employee voice.
• Employee Resource Groups supporting community, learning, and professional growth.
• Background investigation, fingerprinting, and drug testing are part of onboarding.
• Reasonable accommodations are available for qualified applicants and employees with disabilities.