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Senior Associate, Performance Marketing
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Associate, Performance Marketing (Paid Social): Executing and optimizing consumer acquisition campaigns across Meta, TikTok, Snapchat, and Google with an accent on multi-million-dollar budgets, performance metrics, and cross-functional campaign operations. Focus on designing A/B creative, incrementality, and bidding algorithm tests, interpreting data quickly, and connecting optimization decisions to growth outcomes.
Location: Mexico City, Mexico; office-based role
Company
operates a food delivery and logistics platform serving the U.S. and Canada.
What you will do
- Build, QA, pace, optimize, and iterate paid social acquisition campaigns across Meta, TikTok, Snapchat, and Google.
- Manage multi-million-dollar monthly digital marketing budgets and monitor budget pacing, CPA, CPC, CVR, and LTV-related metrics.
- Run experiments covering creative, incrementality, audience structures, bidding approaches, and platform products.
- Partner with U.S.-based Channel Managers, Creative, Analytics, Martech, platform representatives, and other stakeholders.
- Diagnose campaign and account issues quickly, communicate insights clearly, and maintain structurally sound advertising accounts.
Requirements
- English proficiency for collaboration with U.S.-based teams and platform representatives.
- 4+ years of experience in performance marketing.
- Hands-on experience with media buying, paid social optimization, and strategic planning in an agency or in-house environment.
- High proficiency in Excel or Google Sheets and strong familiarity with CPA, CPC, CVR, and LTV metrics.
- Strong quantitative, analytical, and problem-solving skills, including data-driven decision-making and experimentation.
Nice to have
- Experience with web and app tracking or attribution.
- Knowledge of SQL.
- Experience with multi-sided marketplace businesses.
Culture & Benefits
- Join the first team in the Mexico City office.
- Work in a high-ownership, fast-paced, data-driven environment.
- Operate a large-scale acquisition program supporting millions of orders.
- Collaborate with integrated U.S.-based and cross-functional teams.
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