Marketing Analyst (LATAM)

Location: Guadalajara, Jalisco, Mexico (Hybrid)

Company

hirify.global is a fast-growing professional services company delivering digital transformation, product launches, productivity improvements, and technology and process solutions for clients worldwide.

What you will do

• Translate corporate marketing initiatives into commercially viable programs tailored to LATAM market dynamics, customer needs, and competitive landscapes.
• Partner with Product Marketing and Sales teams to maximize product launch effectiveness and adoption.
• Align marketing programs with Sales pipeline goals and revenue objectives.
• Develop sales enablement materials, including pitch decks, battle cards, competitive intelligence summaries, and localized marketing collateral.
• Maintain brand standards, cost efficiency, and operational excellence across deliverables.
• Track marketing KPIs, campaign performance, engagement metrics, lead flow, pipeline contribution, and ROI.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, International Business, Digital Marketing, or Public Relations.
• At least 2 years of experience in B2B marketing, regional marketing, field marketing, demand generation, product marketing, or marketing operations.
• Experience partnering directly with Sales teams to drive pipeline growth and commercial outcomes.
• Professional fluency in English, including the ability to lead executive-level client and internal stakeholder conversations.

Nice to have

• HubSpot Marketing Software Certification, HubSpot Inbound Marketing Certification, HubSpot Content Marketing Certification, or related Marketing or Sales certifications.

Culture & Benefits

• Hybrid work arrangement in Guadalajara, Jalisco.
• Work with global and diverse teams across marketing, sales, product, and regional leadership.
• Contribute to digital transformation initiatives for clients around the world.
• Participate in a fast-growing professional services company expanding its global office network.