Marketing Business Partner (LATAM)

Location: Guadalajara, Jalisco, Mexico (Hybrid)

Company

hirify.global is a professional services company focused on digital transformation, product launches, productivity, and technology-enabled business processes.

What you will do

• Translate corporate marketing initiatives into commercially viable programs tailored to LATAM market dynamics, customer needs, and competitive landscapes.
• Partner with Product Marketing and Sales to improve product launch effectiveness and adoption.
• Align marketing programs with sales pipeline goals and revenue objectives.
• Develop sales enablement materials, including pitch decks, battle cards, competitive intelligence summaries, and localized marketing collateral.
• Maintain brand standards while supporting cost efficiency and operational excellence.
• Track marketing KPIs, campaign performance, engagement, lead flow, pipeline contribution, and ROI.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, International Business, Digital Marketing, or Public Relations.
• 5+ years of experience in B2B marketing, regional marketing, field marketing, demand generation, product marketing, or marketing operations.
• Experience partnering directly with Sales teams to drive pipeline growth and commercial outcomes.
• Professional fluency in English is required, including the ability to lead executive-level client and internal stakeholder conversations.

Nice to have

• HubSpot Marketing Software, Inbound Marketing, Content Marketing, or related Marketing or Sales certifications.

Culture & Benefits

• Hybrid work format in Guadalajara, Jalisco.
• Opportunity to work with global and regional teams across Latin America.
• Exposure to digital transformation initiatives, product launches, and commercial programs.