Director of Strategic Marketing Initiatives (AI)

TL;DR

Director of Strategic Marketing Initiatives (AI): Leading complex cross-functional marketing programs spanning customer acquisition, business processes, competitive intelligence, and operational effectiveness with an accent on executive alignment, governance, and scalable execution. Focus on redesigning end-to-end workflows, optimizing self-service and free-trial journeys, and building AI-enabled operating models that improve measurable business outcomes.

Location: Remote US

Company

hirify.global is an enterprise B2B SaaS company operating in the cybersecurity space.

What you will do

• Lead high-priority strategic marketing initiatives on behalf of the CMO from concept through implementation.
• Design and optimize cross-functional customer acquisition journeys, including advertising, free-trial signup, onboarding, sales engagement, and opportunity progression.
• Establish governance, ownership, operating cadences, success metrics, and accountability for initiatives with fragmented responsibilities.
• Build repeatable processes for analyst relations, competitive intelligence, sales enablement, marketing messaging, and executive communications.
• Audit marketing planning, budgeting, advertising, demand generation, lead management, and organizational workflows.
• Partner with Marketing, Sales, Product, Customer Success, Revenue Operations, and executive stakeholders to deliver measurable improvements.

Requirements

• 10+ years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or related leadership roles.
• Demonstrated success leading complex cross-functional initiatives involving executive stakeholders.
• Strong understanding of end-to-end business processes and experience redesigning workflows for greater efficiency and impact.
• Experience optimizing customer acquisition journeys, especially self-service, product-led growth, or free-trial experiences.
• Strong analytical, communication, business judgment, and operational skills, with the ability to work effectively in ambiguous environments.

Nice to have

• Experience in enterprise B2B SaaS and collaboration with Sales, Product, and Marketing teams.
• Background in management consulting or strategic operations.
• Experience implementing automation, AI workflows, or process optimization initiatives.
• Familiarity with customer journey analytics, experimentation frameworks, and conversion optimization.

Culture & Benefits

• Remote work arrangement for the US.
• Opportunity to partner directly with the CMO and participate in the Marketing Leadership Team.
• High-impact work across Marketing, Sales, Product, Customer Success, and Operations.
• Focus on operational excellence, automation, AI-enabled workflows, and measurable business outcomes.
• Equal employment opportunity for qualified applicants.