Senior Director, Product Marketing (B2B SaaS)

TL;DR

Senior Director, Product Marketing (B2B SaaS): Defining and scaling enterprise product marketing strategy, operating models, and go-to-market programs with an accent on portfolio positioning, theme-based market narratives, and product-led sales motions. Focus on building scalable frameworks, aligning executive stakeholders, coaching marketing leaders, and using AI-enabled practices to improve execution and revenue impact.

Location: Remote in Canada

Company

Product-focused B2B SaaS organization building collaboration software for enterprise customers and supporting a distributed workforce across 28 countries.

What you will do

• Lead the enterprise Product Marketing strategy, shifting from product-level marketing to theme-based go-to-market programs and portfolio positioning.
• Own launch frameworks, planning cadences, governance, prioritization processes, and quality standards for scalable delivery.
• Partner with Product, Sales, Customer Success, Channel, Demand Generation, and executive leadership on integrated market strategies and launches.
• Build and coach a high-performing Product Marketing organization while increasing organizational capacity and execution quality.
• Introduce AI-enabled marketing practices, automation, and standardized frameworks to improve productivity and business impact.
• Develop product-led sales plays, commercial messaging, and repeatable revenue motions that improve pipeline, cross-sell, upsell, and win rates.

Requirements

• 10–12+ years of progressive Product Marketing experience, including at least 7 years in leadership roles.
• Experience managing teams of managers and marketers in a B2B SaaS or technology environment.
• Experience developing portfolio-wide, solution-based, or theme-based go-to-market strategies and integrated launch frameworks.
• Background in organizational transformation, executive alignment, strategic planning, and scalable operating models.
• Strong partnership with Sales leadership on sales plays, enablement, commercial messaging, and repeatable revenue motions.
• Strong executive communication, commercial acumen, and experience using AI and modern marketing technologies.

Nice to have

• Experience working with partner ecosystems such as Atlassian, Microsoft, or Salesforce.

Culture & Benefits

• Remote work within Canada in a distributed organization spanning 28 countries.
• Company equity for every employee.
• 25 days of paid time off annually, increasing to 30 days after five years.
• Medical, dental, vision, life, critical illness, accidental death and dismemberment, and long-term disability coverage.
• Annual CAD 600 sport allowance and three fully paid volunteering days each year.