Marketing AI and Innovation Leader (AI)

TL;DR

Marketing AI and Innovation Leader (AI): Driving the adoption and scaling of AI across marketing through high-impact use cases, generative AI pilots, governance, and enablement with an accent on operational excellence, personalization, and measurable campaign performance. Focus on establishing a cross-functional Marketing AI Council, building AI literacy, leading organizational change, and measuring improvements in cost savings, time-to-market, and content quality.

Location: Remote within the United States; the listed location is Raleigh, North Carolina.

Company

hirify.global provides cloud-driven networking solutions and services that help more than 50,000 customers advance digital transformation.

What you will do

• Identify and prioritize AI-driven marketing use cases with senior marketing leaders and cross-functional stakeholders.
• Pilot generative AI initiatives to improve marketing efficiency, personalization, ROI, and campaign performance.
• Establish and chair a cross-functional Marketing AI Council involving marketing, IT, legal, and corporate AI stakeholders.
• Develop AI governance frameworks, usage guidelines, and responsible adoption practices addressing ethical, operational, privacy, security, and fairness considerations.
• Lead AI literacy programs, communications, and change management to help marketers adopt AI tools effectively.
• Define KPIs and report to the CMO and senior leaders on cost savings, time-to-market, content quality, and other outcomes.

Requirements

• 10+ years of marketing experience across areas such as content creation, demand generation, analytics, and brand strategy.
• At least 5 years in a management or leadership role focused on change management and cross-functional collaboration.
• Familiarity with generative AI platforms, marketing automation systems, and data analytics tools.
• Understanding of AI adoption best practices and experience scaling AI initiatives in large organizations.
• Ability to influence across organizational levels without direct authority and experience leading councils, task forces, or similar initiatives.
• Bachelor’s degree in marketing, business administration, or a related field.

Nice to have

• MBA or another advanced degree.
• Experience developing AI literacy programs and responsible AI practices.

Culture & Benefits

• Remote work arrangement within the United States.
• Cross-functional collaboration across marketing, IT, legal, and corporate leadership.
• Opportunity to shape AI adoption, experimentation, and knowledge-sharing across the marketing organization.
• Focus on ethical, transparent, secure, and accountable use of AI.