Senior Director, Global Brand Management Systems & Operations (AI)

Location: San Francisco, United States; hybrid schedule with at least 3 days in the office required. Travel required 5–10% of the time.

Salary: $208,000–$333,000 USD per year, with potential bonus, equity, and applicable sales incentives.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Own the Global Brand transformation roadmap for workflows, brand platforms, content systems, and approved AI use cases.
• Redesign workflows across planning, briefing, creative development, approval, localization, asset delivery, reuse, and measurement.
• Lead practical AI, automation, AI-agent, and context-aware workflow adoption within approved enterprise standards.
• Define platform requirements, adoption standards, governance improvements, and value-realization measures across DAM, creative workflow, approval, and brand portal systems.
• Lead change management, training, capability building, executive reporting, governance, and adoption scorecards.
• Partner with Marketing, Product, Technology, Legal, Privacy, Security, Risk, agencies, Procurement, Finance, and regional teams.

Requirements

• At least 12 years of work experience with a Bachelor’s degree, or at least 10 years with an advanced degree, or at least 5 years with a PhD.
• 12+ years of experience in marketing operations, brand operations, creative operations, content operations, marketing technology, business transformation, or related enterprise operating roles.
• Experience leading transformation in a large, matrixed, global organization or Fortune 500 company.
• Experience with DAM, workflow management, content systems, marketing planning tools, creative production platforms, or related enterprise platforms.
• Experience applying AI, automation, AI agents, or governed workflows to business, creative, or marketing operations.
• Strong change management, executive communication, stakeholder management, governance, and transformation portfolio leadership skills.

Nice to have

• Experience modernizing content supply chains or large-scale creative production workflows.
• Experience with DAM transformation, taxonomy redesign, metadata strategy, rights governance, or asset lifecycle improvement.
• Experience influencing global and regional teams without direct authority.
• Experience managing vendor, agency, platform, or technology partner relationships.
• Experience leading a small team of senior specialists or cross-functional transformation leads.

Culture & Benefits

• Office-based hybrid work with at least three days per week in the office.
• Medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness benefits may be available.
• The role focuses on improving speed to market, asset reuse, content governance, workflow efficiency, and stakeholder satisfaction.
• Work hours vary according to department needs.