Senior Director, Global Brand Management Systems & Operations (AI)

Location: Hybrid role in San Francisco, California, with at least 3 days in the office; 5–10% travel required.

Salary: $207,600–$332,300 USD per year, with potential bonus, equity, and sales incentive payments where applicable.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Redesign end-to-end brand workflows spanning planning, briefing, creative development, approvals, localization, asset delivery, reuse, and measurement.
• Lead the identification, testing, governance, and scaling of approved AI use cases, AI agents, automation, and context-aware workflows.
• Own requirements, adoption, governance, and value realization for brand platforms including DAM, creative workflow, approval systems, and brand portals.
• Partner with Marketing Technology and IT to convert brand and creative strategy into actionable platform roadmaps.
• Lead change management, training, capability building, executive reporting, governance, and adoption scorecards.
• Manage a focused expert team and collaborate with Marketing, Product, Technology, Legal, Privacy, Creative, agencies, Sourcing, and regional teams.

Requirements

• 12+ years of experience with a Bachelor’s Degree, or 10+ years with an advanced degree, or 5+ years with a PhD.
• 12+ years of experience in marketing operations, brand operations, creative operations, content operations, marketing technology, business transformation, or related enterprise operating roles.
• Experience leading transformation in a large, matrixed, global organization and improving workflows, operating models, platform adoption, or organizational capability.
• Experience with DAM, workflow management, content systems, marketing planning tools, creative production platforms, or related enterprise platforms.
• Practical experience applying AI, automation, AI agents, or governed workflows to business, creative, or marketing operations.
• Strong change management, executive communication, stakeholder management, governance, and transformation portfolio leadership skills.

Nice to have

• 15+ years of experience with a Bachelor’s Degree or 12+ years with an advanced degree.
• Experience with DAM transformation, taxonomy redesign, metadata strategy, rights governance, asset lifecycle improvement, or content supply chain modernization.
• Experience in a Fortune 500 or similarly complex global organization.
• Experience managing vendors, agencies, platforms, or technology partners and leading senior specialists.

Culture & Benefits

• Work on global-scale initiatives affecting brand operations across more than 200 countries and territories.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
• Potential eligibility for bonus and equity.
• Office-based collaboration with cross-functional global teams and 5–10% business travel.