Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Building and scaling always-on lifecycle programs that convert handraisers into qualified meetings with an accent on nurture infrastructure, segmentation, email automation, and revenue tracking. Focus on designing HubSpot workflows, connecting lifecycle activity to pipeline performance, and establishing scalable programs across regional marketing and sales-assisted motions.

Location: Hybrid in San Francisco, United States; the compensation range applies across hirify.global’s US locations.

Salary: $128,500–$173,500 USD total target cash compensation, including base and variable compensation. Equity and benefits are also available.

Company

hirify.global is a product analytics company providing AI-first digital analytics, session replay, experimentation, feature flags, and metric tree capabilities for businesses.

What you will do

• Own lifecycle marketing from lead capture through demo-booked nurture sequences, segmentation, and revenue tracking.
• Build and manage always-on HubSpot programs for lead nurturing, re-engagement, and handraiser follow-up.
• Define lifecycle system ownership and rules of engagement with Marketing Operations, Sales, Performance Marketing, and product-led channels.
• Develop scalable lifecycle plays with regional campaign managers and establish organization-wide email best practices.
• Track funnel conversion, sequence performance, and pipeline influence through hirify.global dashboards.
• Improve handraiser conversion by aligning paid and lifecycle marketing around shared pipeline goals.

Requirements

• 4+ years of experience in lifecycle, email, or demand generation marketing.
• Ownership of a B2B nurture program from strategy through execution.
• Hands-on experience with HubSpot or a comparable marketing automation platform such as Marketo, including segmentation, workflows, sequences, and reporting.
• Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS environment.
• Ability to build and prioritize lifecycle systems in an evolving marketing technology stack.
• Analytical approach and ability to collaborate with technical and non-technical stakeholders.

Nice to have

• Experience with product-led growth companies or sales-assisted and PLG hybrid motions.
• Familiarity with Qualified or similar handraiser and chat tools.
• Experience establishing or partnering with an early-stage Marketing Operations function.

Culture & Benefits

• Collaborative culture focused on bold decision-making, data-informed innovation, candor, customer success, and simplicity.
• Medical, vision, and dental insurance.
• Mental wellness benefit and wellness support.
• Generous vacation policy, company holidays, and holiday break.
• Enhanced parental leave and volunteer time off.
• US pre-tax benefits, including a 401(k).