Lead Direct Marketing Strategist (Lifecycle Marketing)

TL;DR

Lead Direct Marketing Strategist (Lifecycle Marketing): Lead multi-channel direct marketing campaigns across email, SMS, and direct mail with an accent on campaign strategy, audience segmentation, lifecycle frameworks, and marketing automation. Focus on developing strategists, coordinating offshore delivery teams, analyzing performance data, and solving complex client and campaign challenges.

Location: Remote - United States. Employees within commuting distance of an office may occasionally be asked to work from the office based on team and business needs.

Salary: $100,000–$110,000 per year, excluding benefits. Discretionary bonuses or commissions may also be available.

Company

Technology-led marketing services provider helping local businesses understand market dynamics, engage customers, and improve growth through AI-supported tools and human expertise.

What you will do

• Lead, coach, and develop Direct Marketing Strategists while setting team goals and performance standards.
• Coordinate offshore DMS team members to ensure consistent quality, timelines, and alignment with client objectives.
• Own multi-channel campaign strategy across email, SMS, and direct mail, including testing, segmentation, audience building, and lifecycle marketing.
• Build advanced audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro.
• Analyze campaign metrics, prepare performance insights, and drive continuous optimization.
• Act as a senior strategic partner for complex clients and provide quality assurance for campaign content and deliverables.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in direct or lifecycle marketing with multi-channel campaign strategy expertise.
• 1+ years of experience leading a team, supervising others, or mentoring senior-level contributors.
• Strong proficiency with marketing automation platforms, including ServiceTitan Marketing Pro or comparable tools.
• Data-driven analytical skills, including campaign performance analysis, trend identification, and optimization.
• Excellent writing, editing, client communication, problem-solving, and cross-functional collaboration skills.

Culture & Benefits

• Values include accountability, genuine care, continuous improvement, teamwork, and client-focused results.
• 100% employer-paid medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• Paid cell phone and service, plus a remote office allowance.
• Professional development courses and regular manager check-ins focused on performance and career growth.