Campaign Operations Manager (Marketo)

TL;DR

Campaign Operations Manager (Marketo): Managing the execution and operational deployment of marketing campaigns across email, webinar, event, and web channels with an accent on marketing automation, audience segmentation, and performance tracking. Focus on building complex workflows in Marketo, integrating data with Salesforce, and ensuring high-quality assurance across all campaign assets.

Location: Remote (US)

Company

hirify.global is a software company providing a platform for employee communication and engagement.

What you will do

• Build, test, and optimize email campaigns and nurture programs using Marketo.
• Develop marketing automation workflows to support demand generation and Account-Based Marketing (ABM) efforts.
• Integrate Marketo with Salesforce to ensure seamless data flow and accurate reporting.
• Execute webinar and event campaigns, managing registration, communication flows, and post-event analytics.
• Create and maintain web pages and landing pages within the company's CMS.
• Perform comprehensive QA across all campaign assets, including copy, links, and audience criteria.

Requirements

• 3–5 years of hands-on experience using Marketo in marketing or campaign operations.
• Proven experience building and deploying email marketing, webinar, and virtual event campaigns.
• Working knowledge of CRM systems, preferably Salesforce.
• Familiarity with web content management systems.
• Must be based in the United States.
• Strong attention to detail and a disciplined approach to quality assurance.

Nice to have

• Marketo certification or equivalent expertise.
• Experience with webinar platforms like Zoom Webinars or Goldcast.
• Experience with Sanity CMS platform.
• Basic knowledge of HTML and CSS.
• Experience in a B2B marketing environment.

Culture & Benefits

• Full-time employment in a remote work environment.
• Opportunity to work cross-functionally with demand generation, content, and product marketing teams.
• Focus on operational efficiency, scalability, and high-quality execution.