Senior Lifecycle Marketing Manager (SaaS)

TL;DR

Senior Lifecycle Marketing Manager (SaaS): Strategizing and optimizing data-driven lifecycle communications for product-led and self-service audiences with an accent on activation, conversion, and revenue growth. Focus on building automated nurture journeys, executing trigger-based campaigns, and leveraging product signals to scale user engagement.

Location: Remote (Must be based in Canada or the United States)

Salary: $115,200 - $194,400 USD

Company

hirify.global is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation.

What you will do

• Create and optimize automated lifecycle journeys and trigger-based communications for self-service users.
• Lead campaigns from conception to execution, including copywriting, segmentation, and QA.
• Develop conversion paths for free-to-paid, trial-to-paid, and self-managed-to-paid user segments.
• Partner with Product Growth, SMB Sales, and Marketing Ops to align audience strategy and messaging.
• Analyze performance insights to identify gaps and continuously optimize program effectiveness.
• Serve as an email marketing SME for best practices in deliverability and personalization.

Requirements

• 5+ years of experience in lifecycle, email, CRM, or growth marketing.
• Experience working within B2B SaaS or product-led growth (PLG) companies.
• Expertise in Marketo or Iterable for audience segmentation and automation.
• Strong email copywriting and performance optimization skills.
• Ability to use funnel and product engagement data to drive improvements.
• Working knowledge of HTML and CSS for email design and troubleshooting.

Culture & Benefits

• Flexible Paid Time Off (PTO) policy.
• Equity compensation and Employee Stock Purchase Plan.
• Dedicated Growth and Development Fund.
• Comprehensive health, finance, and well-being benefits.
• Parental leave and inclusive Team Member Resource Groups.
• AI-forward culture where AI is integrated into daily workflows as a productivity multiplier.