Lifecycle Marketing Automation Specialist

TL;DR

Lifecycle Marketing Automation Specialist (Iterable/Pardot/SFMC): Building and optimizing multi-channel lifecycle journeys for hirify.global’s Host community with an accent on audience segmentation, event-driven automation, and personalized communications. Focus on designing real-time workflows, troubleshooting data and rendering issues, and improving campaign performance through experimentation and analytics.

Location: Remote, anywhere in South America

Company

hirify.global is a product company operating a housing and rental marketplace that supports property Hosts and residents.

What you will do

• Design, build, launch, and optimize lifecycle campaigns across email, SMS, push notifications, and in-app messaging.
• Monitor automation flows and maintain reliable campaign delivery across the Host lifecycle.
• Configure Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM integrations, including data flows, segment synchronization, lead scoring, and triggers.
• Troubleshoot HTML and CSS issues in responsive communications across devices and platforms.
• Run A/B tests, analyze performance data, and generate insights to improve engagement and campaign outcomes.
• Collaborate with creative, Product, Data, and other cross-functional teams on campaign content and technical requirements.

Requirements

• 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or marketing automation, including building workflows from scratch.
• Direct experience with Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM.
• Working knowledge of SQL or platform segmentation engines for querying audiences and validating event data.
• Familiarity with REST APIs, JSON payloads, and webhooks for event mappings and real-time workflow triggers.
• Experience with Liquid, AMPscript, or basic JavaScript, plus functional HTML and CSS skills for personalized and responsive email templates.
• Experience with A/B testing, data interpretation, prioritization, and detail-oriented campaign execution.

Culture & Benefits

• Remote contract role for candidates based anywhere in South America.
• Highly collaborative work with creative, Product, Data, and cross-functional teams.
• Hands-on ownership of campaign execution and marketing automation operations.
• Opportunity to work across a multi-channel lifecycle marketing stack.

Hiring process

• Application review followed by a 30-minute PeopleOps phone screen for eligible candidates.
• Further interviews with the Senior Lifecycle Marketing Automation Specialist and Director of Lifecycle Marketing.
• Final one-hour panel interview with a live assessment, followed by an offer if successful.