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Senior Regional Marketing Manager (B2B SaaS)
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Описание вакансии
Текст:
TL;DR
Senior Regional Marketing Manager (B2B SaaS): Developing and executing regional demand generation and growth plans for SMB audiences across email, paid channels, content, webinars, events, and sales activations with an accent on integrated campaign execution, funnel management, and pipeline growth. Focus on analyzing campaign performance, optimizing spend and conversion, and coordinating cross-functional programs across Sales, Product Marketing, Analytics, and Marketing Operations.
Location: Remote - United States
Company
develops SaaS technology and provides workforce management solutions for businesses.
What you will do
- Develop regional demand generation and growth plans for small and medium-sized businesses.
- Manage lead capture, nurturing, sales handoff, and post-campaign follow-up.
- Create and execute programs across email, content, webinars, paid channels, industry events, and sales activations.
- Coordinate with Performance, Creative, Sales, Product Marketing, Analytics, Marketing Operations, and Customer Marketing teams.
- Manage internal stakeholders, vendors, agencies, industry partners, budgets, and delivery timelines.
- Analyze funnel performance, qualified leads, pipeline creation, conversion, velocity, and revenue impact.
Requirements
- 5+ years of marketing experience driving demand generation and pipeline growth in a B2B SaaS technology environment.
- Strong expertise in gated content, paid advertising, webinars, field events, email, content, and sales activations.
- Understanding of B2B marketing funnels, persona targeting, lead generation, nurture, attribution, conversion, and pipeline acceleration.
- Experience building and optimizing integrated paid, owned, earned, and field campaigns.
- Strong analytical, project management, communication, and stakeholder management skills.
- Experience with Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools.
Culture & Benefits
- Remote role based in the United States.
- Work with remote teams located around the world.
- Fast-paced, high-growth environment with a test-and-learn approach.
- Potential incentive programs, including individual or organizational performance bonuses, may apply in addition to the stated pay range.
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