Senior Regional Marketing Manager (SaaS)

TL;DR

Senior Regional Marketing Manager (SaaS): Developing and executing region-specific demand generation and growth plans to create qualified pipeline and accelerate revenue growth with an accent on SMB market penetration across email, paid channels, and branded activations. Focus on analyzing funnel impact, optimizing cross-functional campaign performance, and scaling lead-to-revenue workflows.

Location: Remote (United States)

Company

hirify.global is a high-growth B2B SaaS company specializing in workforce management and scheduling software.

What you will do

• Develop and execute regional growth plans focused on capturing demand from small to medium-sized businesses (SMB).
• Manage the end-to-end lead lifecycle, including capture, nurture, sales handoff, and post-campaign follow-up.
• Design and implement targeted programs across email, content, webinars, events, and sales activations.
• Collaborate with Performance, Creative, Analytics, and Product Marketing teams to bring regional ideas to life.
• Analyze campaign performance to optimize pipeline creation, conversion velocity, and overall revenue outcomes.
• Build and manage relationships with external vendors, agencies, and industry partners to deliver programs within budget.

Requirements

• 5+ years of B2B/SaaS marketing experience in a hyper-growth technology environment.
• Proven track record of driving demand generation and pipeline growth.
• Deep expertise in the B2B marketing funnel, including persona targeting and lead attribution.
• Proficiency with Salesforce, Marketo, and related marketing analytics or campaign operations tools.
• Must be based in the United States.
• Excellent written and verbal communication skills for collaborating with global remote teams.