Sr. Field Marketing Manager (SaaS)

TL;DR

Sr. Field Marketing Manager (SaaS): Driving regional growth and pipeline generation for the East Region with an accent on B2B marketing strategies and Sales partnership. Focus on designing integrated campaigns, executive experiences, and account-based programs to accelerate revenue growth.

Location: Hybrid in New York, NY (2–3 days per week in office)

Salary: $200,000 - $301,000 total target cash

Company

hirify.global is a leading AI analytics platform that helps customers build better products and digital experiences through powerful embedded AI Agents.

What you will do

• Own the end-to-end marketing strategy for the East Region to generate pipeline and support revenue growth.
• Partner with regional Sales leaders to identify whitespace opportunities and build tailored marketing plans.
• Execute a mix of first-party events, executive experiences, third-party sponsorships, and webinars.
• Implement account-based marketing (ABM) initiatives to engage prospects and customers.
• Measure program performance via ROI, pipeline influence, and engagement metrics to optimize regional strategy.
• Collaborate cross-functionally with SDRs, Partner Marketing, and Product Marketing teams.

Requirements

• 5+ years of B2B field marketing experience, preferably within a SaaS company supporting Enterprise or Commercial sales.
• Proven success in owning regional strategies that drive measurable pipeline and revenue outcomes.
• Experience partnering directly with Sales leadership on territory planning and integrated programs.
• Proficiency with marketing automation and CRM platforms, specifically Marketo and Salesforce.
• Ability to travel approximately 25–35% for regional events and customer engagements.
• Must be based in New York City and able to work from the office on a hybrid schedule (2–3 days per week).

Culture & Benefits

• Medical, dental, and vision insurance with 100% employer-paid premiums on select plans.
• 401(k) retirement plan with employer match up to $2,000 annually.
• Flexible time off, paid holidays, and generous stipends for wellness, transit, and L&D.
• Comprehensive parental benefits, including 12 weeks of paid leave and fertility/adoption support.
• Employee Stock Purchase Program (ESPP) and access to mental health coaching via Modern Health.
• Commitment to diversity, equity, and inclusion with a focus on psychological safety and empathy.