Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing): Developing and executing communication strategies to drive engagement and retention for the myDinova Rewards loyalty program with an accent on email and push notification channels. Focus on crafting personalized content, defining audience segmentation, and optimizing campaign performance through A/B testing and data analysis.

Location: Remote (preferred location: Chicago, IL). Must be authorized to work in the US; no sponsorship available.

Company

hirify.global is a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology to operators and manufacturers.

What you will do

• Develop and execute email and push notification strategies across the customer lifecycle.
• Write engaging copy that drives customer action and reinforces program value.
• Own the communications calendar from user acquisition to retention and reactivation.
• Define audience segmentation and targeting criteria for relevant messaging.
• Analyze campaign performance data to identify trends and optimization opportunities.
• Design and implement A/B testing strategies to improve engagement and point redemption.

Requirements

• 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management.
• Experience with marketing automation platforms.
• Experience with loyalty programs.
• Strong copywriting skills with ability to craft personalized messaging.
• Analytical mindset with ability to translate data into actionable insights.
• Must be authorized to work in the US; no sponsorship available.

Nice to have

• Experience with Salesforce Marketing Cloud (SFMC) or Braze.
• Hospitality or dining industry experience.

Culture & Benefits

• Comprehensive benefits including medical, dental, vision, and FSA.
• Company-paid life insurance and 401(k) with company match.
• Flexible PTO policy with no accrual required.
• Strong focus on training, development, and career growth.