CRM Lead (Subscriptions)

Location: London Bridge, UK; hybrid with 3 days in the office and up to 2 days remote

Salary: £65,000–£75,000 per year

Company

A profitable, fast-growing personal care brand creating sustainable, high-performance products for customers across Europe and the US.

What you will do

• Own the subscription retention agenda, including churn reduction, subscriber LTV, and lifecycle marketing.
• Develop merchandising strategies for the expanding product range to drive cross-sell, upgrades, and reactivation.
• Build and optimise subscription flows covering onboarding, pre-churn intervention, pause-and-save, win-back, and post-purchase engagement.
• Use segmentation and data to personalise CRM, email, and SMS communications and drive repeat revenue.
• Line manage one senior CRM executive and support their development and output.
• Partner with Growth, Product, and Creative on retention strategy, product launches, and the product roadmap.

Requirements

• Proven experience owning subscription retention in a D2C or eCommerce business.
• Strong understanding of churn cohorts, subscriber LTV, and retention levers.
• Hands-on experience with CRM, email automation, and lifecycle marketing.
• Experience with subscription platforms such as Recharge, Skio, or Ordergroove.
• Data-driven approach with the ability to test performance and make commercial trade-offs.
• Strategic and hands-on approach, plus line management experience or readiness to develop a direct report.

Culture & Benefits

• Hybrid working with up to two remote days per week and flexible hours.
• 25 days of annual leave, bank holidays, and birthday leave.
• Private medical and dental insurance.
• £1,000 annual personal development budget.
• Monthly social events, wellness perks, cycle-to-work scheme, and electric bike support.
• Progression opportunities in a profitable, rapidly growing business.