Senior Regional Marketing Manager (Cybersecurity)

TL;DR

Senior Regional Marketing Manager (Cybersecurity): Developing and executing EMEA go-to-market strategies for an AI-powered OT and IoT cybersecurity platform with an accent on channel marketing, demand generation, partner collaboration, and regional campaigns. Focus on orchestrating integrated programs, accelerating pipeline through sales and partners, and measuring campaign performance across a fast-growing cybersecurity market.

Location: Remote, United Kingdom; approximately 35% domestic and international travel, mostly within the EMEA region.

Company

hirify.global develops OT and IoT cybersecurity solutions that protect critical infrastructure, industrial organizations, enterprises, and government entities from cyber threats.

What you will do

• Own regional go-to-market plans for assigned EMEA territories and align them with marketing, sales, and partner stakeholders.
• Deploy integrated demand generation, lead generation, ABM, and field marketing campaigns to build pipeline and support revenue goals.
• Develop scalable partner and channel marketing strategies and maintain relationships with regional partners, associations, and event organizers.
• Plan and execute live and virtual events, conferences, trade shows, and related pre- and post-event programs.
• Manage regional budgets, track campaign results, report on performance, and provide escalation support to the BDR organization.
• Collaborate with Corporate Communications, Digital Marketing, Sales, and Partner teams to optimize regional programs.

Requirements

• Must be based in the United Kingdom.
• At least 7 years of B2B technology marketing experience, ideally in OT, IoT, IT cybersecurity, or related fields.
• Hands-on Salesforce experience is required.
• Proven experience defining and executing demand generation and pipeline programs directly and through partners.
• Experience planning live or virtual events, large trade shows, and conferences.
• Strong communication, presentation, project management, organizational, analytical, and problem-solving skills.

Nice to have

• Experience with intent platforms such as 6sense and webinar platforms such as ON24.
• Startup experience and a hands-on, entrepreneurial approach.
• Experience marketing OT, IoT, or cybersecurity products.

Culture & Benefits

• Work with a decentralized, cross-cultural, international organization.
• Flexible environment designed to support rapid growth, change, and adaptability.
• Country-customized health and wellness, financial, and work-life balance benefits.
• Flexible time off.
• Background verification is required for successful candidates.