Integrated Campaigns and Programs Manager – EMEA (AI)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Integrated Campaigns and Programs Manager – EMEA (AI): Planning and executing integrated marketing campaigns across digital channels, ABM, events, and regional initiatives to drive pipeline growth across EMEA, with an accent on demand generation, account-based marketing, and data-driven optimization. Focus on translating global campaigns into relevant regional programs, coordinating cross-functional stakeholders, and using marketing automation, CRM, analytics, and Gen AI tools to improve engagement and revenue contribution.
Location: UK-based, with remote work and occasional travel across EMEA
Company
provides cloud-driven networking solutions and services that help organizations advance digital transformation through networking, machine learning, artificial intelligence, analytics, and automation.
What you will do
- Develop and execute integrated campaign and program strategies aligned with EMEA business objectives.
- Run digital campaigns, ABM programs, webinars, physical and virtual events, executive programs, and regional lighthouse initiatives.
- Translate global corporate campaigns into relevant and effective regional execution across EMEA markets.
- Align account plans, messaging, and program activities with regional sales and marketing stakeholders.
- Track engagement and pipeline KPIs, report performance, and optimize programs using data-driven insights.
- Manage external vendors and agencies to ensure consistent, high-quality delivery.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 5 years of experience in integrated marketing, demand generation, or campaign and program management in the technology sector.
- Experience with marketing automation, CRM, and analytics platforms such as Salesforce, Marketo, and 6sense.
- Strong knowledge of Gen AI use-case adoption in marketing, including tools such as Claude.
- Fluency in German and English, both written and spoken.
- Excellent communication, organizational, stakeholder management, and cross-functional collaboration skills.
Culture & Benefits
- Remote work with a UK-based setup.
- Occasional travel for team meetings and regional or industry events across EMEA.
- Work in a fast-paced, international, matrixed environment.
- Collaboration with global campaign, digital, ABM, marketing operations, field marketing, sales, vendors, and agency teams.
- Inclusive workplace committed to preventing discrimination and harassment.
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