AVP, B2B Lifecycle Marketing

TL;DR

AVP, B2B Lifecycle Marketing (CRM/Marketing Automation): Developing and executing lifecycle marketing strategies that improve provider engagement, adoption, loyalty, and growth across the customer journey with an accent on segmentation, personalization, and journey orchestration. Focus on designing automated multi-channel experiences, optimizing performance through experimentation, and translating analytics into scalable strategies and measurable business impact.

Location: Costa Mesa, California, United States; hybrid work with required travel to the nearest hub for in-person meetings, training, and culture events. Legal authorization to work in the U.S. is required.

Salary: $90,000–$155,000 annual, plus eligibility for an annual performance-based bonus.

Company

Financial services organization providing consumer and business financing solutions, including healthcare payment products.

What you will do

• Own lifecycle marketing strategies for B2B provider segments across onboarding, engagement, growth, retention, and reactivation.
• Design customer journey frameworks and personalized, data-driven experiences aligned with provider needs and business objectives.
• Partner with Salesforce Marketing Cloud, Product, CRM, Analytics, Operations, Creative, provider marketing, and sales teams to deliver integrated programs.
• Define segmentation, targeting, messaging, channel strategies, KPIs, measurement plans, and marketing briefs.
• Lead experimentation, A/B testing, governance, and continuous optimization of lifecycle journeys.
• Present performance insights and strategic recommendations to senior leadership while managing budget forecasts and tracking.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, customer journey strategy, or marketing strategy, including B2B lifecycle marketing experience.
• Strong knowledge of customer segmentation, personalization, journey orchestration, marketing automation, and multi-channel campaigns.
• Experience translating customer insights and analytics into actionable strategies, with strong problem-solving skills.
• Demonstrated ability to influence cross-functional stakeholders and lead strategic initiatives.
• Strong analytical, communication, presentation, and performance measurement skills.
• U.S. work authorization is required; employment visa sponsorship is not available now or in the future. Ability and flexibility to travel for business is required.

Nice to have

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience with Salesforce Marketing Cloud or a similar marketing automation platform.
• Experience managing creative agencies and using Workfront.
• Customer journey mapping and testing strategy experience.

Culture & Benefits

• Hybrid flexibility with the option to work from home near a hub or from an office.
• In-person hub activities include business and team meetings, training, and culture events.
• Inclusive workplace with employee resource groups and opportunities for professional growth.
• Annual bonus eligibility based on individual and company performance.
• Background investigation, fingerprinting, drug testing, and applicable financial-industry eligibility checks are part of onboarding.