Head of CRM (iGaming)

TL;DR

Head of CRM (iGaming): Leading CRM operations, lifecycle campaigns, segmentation, and platform performance for an expanding iGaming business with an accent on operational reliability, automation, and data-driven optimization. Focus on solving recurring CRM issues, scaling workflows, improving campaign effectiveness, and coordinating cross-functional technical and business teams.

Location: On-site in the USA, New Jersey

Company

hirify.global operates an expanding business in the iGaming industry.

What you will do

• Own CRM strategy, operations, campaign planning, and delivery across customer lifecycle stages.
• Improve audience segmentation, targeting accuracy, campaign processes, and commercial performance.
• Monitor CRM platforms, service levels, operational KPIs, and campaign analytics to identify improvements.
• Act as the primary contact for operational and technical CRM issues, leading root-cause analysis and lasting solutions.
• Lead onboarding, training, process changes, and adoption of new CRM systems and best practices.
• Evaluate CRM platforms, workflow tools, and automation solutions to improve stability, scalability, and efficiency.

Requirements

• Significant experience leading CRM, customer lifecycle management, or marketing technology functions.
• Strong expertise with major CRM platforms such as Salesforce, HubSpot, or Braze.
• Experience managing cross-functional teams and collaborating with technical and business stakeholders.
• Strong data analysis skills and the ability to translate campaign and platform metrics into business initiatives.
• Hands-on experience with CRM service delivery, workflow refinement, troubleshooting, and scalable process documentation.
• Knowledge of privacy regulations and marketing compliance, including GDPR or similar frameworks.

Nice to have

• Experience with marketing automation, customer journey mapping, and A/B testing.
• Familiarity with API integrations and multi-system marketing technology stacks.
• SQL, Excel, or similar tools for CRM data analysis.
• Experience in iGaming, sports betting, fintech, or other regulated data-intensive industries.

Culture & Benefits

• Performance-based bonus structure.
• Comprehensive insurance package.
• Generous vacation and paid time off.
• Supportive, achievement-oriented culture.
• Professional progression and skill-building opportunities in a rapidly growing business.