Senior Lifecycle Marketing Manager (AI)

TL;DR

Senior Lifecycle Marketing Manager (AI): Developing and executing data-driven lifecycle strategies to activate users and maximize lifetime value for a rapidly scaling generative AI platform. Focus on designing personalized customer journeys, building high-performing automated campaigns, and optimizing retention metrics through cross-functional collaboration with Product and Data teams.

Location: Hybrid role based in the San Francisco Bay Area, California

Salary: $140,000 – $200,000

Company

hirify.global is a fast-scaling generative AI company powering creative tools for millions of users and Fortune 500 brands.

What you will do

• Develop and execute lifecycle marketing strategies across the entire customer journey from acquisition to retention.
• Design personalized customer journeys to improve product adoption and long-term engagement.
• Create automated multi-channel campaigns including email, push notifications, and in-product messaging.
• Own A/B testing strategies for messaging, segmentation, and creative optimization.
• Partner with Product, Engineering, and Data teams to improve onboarding and user education.
• Define lifecycle marketing systems and recommend new tools to improve efficiency.

Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing.
• Experience managing campaigns for high-growth B2C, PLG, SaaS, or AI companies.
• Strong proficiency with marketing automation and CRM platforms like Braze, Iterable, or HubSpot.
• Analytical skills with experience using product and marketing analytics tools like Amplitude, Mixpanel, or Looker.
• Familiarity with SQL for data extraction and behavioral analysis.
• Must be based in or able to work from the San Francisco Bay Area.

Nice to have

• Experience with subscription-based monetization strategies.
• International lifecycle marketing experience across multiple markets.

Culture & Benefits

• Competitive cash compensation and equity package.
• Comprehensive benefits package supporting professional and personal well-being.
• Opportunity to work at the frontier of AI-native creative experiences.
• Collaborative, high-impact team environment focused on rapid experimentation.