Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing): Build and own the lifecycle program including onboarding, activation, retention, and reactivation journeys using Braze with an accent on email deliverability, segmentation, and experimentation. Focus on designing multi-step campaigns, driving user engagement, and collaborating closely with product and engineering teams.

Location: Hybrid in San Francisco, New York City, and Seattle, must be based in the United States

Company

hirify.global is a product loved by millions of sports fans for fantasy sports, picks, and game following.

What you will do

• Build lifecycle programs from the ground up in Braze across push, email, and in-app channels.
• Rebuild and own email deliverability end to end including domain warm-up and list hygiene.
• Define audience segmentation and partner with data and engineering for instrumentation.
• Run experiments including holdouts, incrementality, and A/B tests to measure lift.
• Drive lifecycle campaigns for key moments like season kickoffs and product launches.
• Set operating standards such as naming conventions, QA, and frequency capping.

Requirements

• 3+ years experience in lifecycle, CRM, or growth marketing with ownership of consumer programs
• Deep hands-on experience with Braze or similar platforms building multi-step journeys
• Strong knowledge of email deliverability including sender reputation and domain warm-up
• Analytical skills to design holdouts and measure incremental lift
• Ability to work independently from strategy to execution
• Excellent writing skills for push notifications and emails
• Collaborative with product and engineering teams for instrumentation

Nice to have

• Experience with in-app messaging and push notifications beyond email
• Passion or experience in sports, fantasy, DFS, gaming, or regulated consumer products
• Familiarity with responsible gaming or compliance messaging
• SQL skills and comfort working with data warehouses
• Being a sports fan who uses similar products

Culture & Benefits

• High autonomy and direct collaboration with product team
• Opportunity to define and build a lifecycle marketing program from zero
• Measurable impact on activation, retention, and revenue