Marketing Automation Strategist (iLottery)

Location: Quincy, Massachusetts, United States

Company

hirify.global operates in the entertainment and content-creation industry and supports the Michigan Lottery’s iLottery program.

What you will do

• Own the marketing automation and lifecycle strategy for the Michigan iLottery program.
• Define lifecycle priorities and automation opportunities with marketing and business leaders.
• Build and optimize automated workflows across email, SMS, push notifications, web layers, in-app messages, surveys, and personalized websites.
• Configure complex triggers, segmentation logic, multi-step customer journeys, promotional campaigns, and bonus campaigns.
• Maintain CRM, analytics, and data-platform integrations for real-time targeting and personalization.
• Enforce QA and launch standards, run A/B and multivariate tests, and turn performance metrics into actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Hands-on experience with Bloomreach Engagement or a similar platform, including web layers and in-app messaging.
• Expertise in lifecycle marketing strategy, behavioral targeting, campaign experimentation, and lifecycle or CRM performance metrics.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical, communication, collaboration, organization, and initiative-taking skills.

Culture & Benefits

• Work in an innovation-focused, collaborative, cross-functional environment.
• Potential eligibility for annual bonuses and performance incentives.
• Benefits may include health and wellbeing support, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
• Compensation and benefits are determined based on skills, experience, qualifications, and location and discussed during recruitment.