Director, Lifecycle & Customer Growth

TL;DR

Director, Lifecycle & Customer Growth (Lifecycle/CRM): Own end-to-end lifecycle relationships across email, push, SMS, and in-app to increase LTV per install with an accent on evolving CRM into a true 1:1 personalization operating model. Focus on building data-backed new value mechanics (e.g., loyalty and referral), co-owning the personalized customer experience with Product, and partnering with Data Science on segmentation and targeting models.

Location: United States - Remote

Salary: $240,000 - $270,000 USD

Company

hirify.global is a live-experiences platform helping people discover and access events across iOS, Android, mobile web, and desktop.

What you will do

• Drive LTV per install as the core metric, pushing it upward year over year.
• Deepen CRM personalization with dynamic content, send-time/channel optimization, and behavior-based offers/messages.
• Own and coach the lifecycle team across the full customer journey from first purchase through ongoing frequency.
• Build business cases for new value mechanics (starting with loyalty and referral), including testable MVPs and data-backed resourcing proposals.
• Partner with Product to co-own the personalized customer experience across CRM-owned and product-owned surfaces.
• Partner with Data Science to define and evolve segmentation and targeting models that enable personalization.

Requirements

• 10–14 years in lifecycle, CRM, or retention marketing with meaningful time at a consumer marketplace or app-first business.
• Experience across both app and web customer experiences.
• Proven point of view on personalization as a growth lever, including building segmentation/targeting logic that changed outcomes.
• Track record of 0-to-1 building (new mechanic/program/workstream) with data-backed cases for resourcing.
• Player-coach experience: hands-on day-to-day leadership of a small team.
• Comfort partnering with Data Science on segmentation/audience work and hands-on familiarity with lifecycle/personalization platforms (e.g., Braze).

Nice to have

• Exposure to incentives design, incrementality, and economics.
• Experience in ticketing, live events, travel, or other seasonal/high-consideration marketplaces.

Culture & Benefits

• Pay range is benchmarked to market medians and may vary based on skills, capabilities, experience, and budget.
• Opportunity to lead a function focused on automation and scaling scope without headcount growth.
• Inclusive, equal-opportunity workplace with a commitment to diversity and belonging.