CRM Manager (iGaming)

Location: On-site in New Jersey, USA

Company

hirify.global operates in the regulated iGaming sector and focuses on CRM and customer engagement initiatives for digital gaming markets.

What you will do

• Develop and refine CRM strategies tailored to the New Jersey market across email, SMS, push, and onsite channels.
• Manage the full customer lifecycle, including acquisition, retention, reactivation, and churn reduction.
• Plan and optimize segmented, personalized campaigns using A/B testing and ongoing performance analysis.
• Collaborate with Product, Design, Content, and Data teams to improve the customer experience.
• Monitor CRM metrics and turn performance data into actionable recommendations.
• Coordinate stakeholders and ensure campaigns meet business objectives and delivery standards.

Requirements

• At least 3 years of CRM experience, preferably in iGaming, online entertainment, or another regulated digital sector.
• Strong knowledge of the U.S. market; New Jersey experience is a significant advantage.
• Practical experience with CRM platforms such as Braze, Optimove, Salesforce, or equivalent systems.
• Strong data skills, including segmentation, testing, personalization, and campaign optimization.
• Confident communication and stakeholder management skills across diverse teams.
• Ability to independently own projects in a dynamic, high-velocity environment.

Culture & Benefits

• Competitive salary structure with performance bonuses.
• Medical, dental, and vision coverage.
• Generous leave policies.
• Meaningful ownership of CRM performance in a prominent market.
• Collaborative international environment focused on professional growth and forward-thinking CRM practices.