Creative Strategist (AI)

TL;DR

Creative Strategist (AI): Building and evolving creative strategies for mobile games by translating market, competitor, player, and performance signals into briefs and production decisions with an accent on performance marketing, AI-enabled workflows, and scalable experimentation. Focus on designing test methodologies, directing complex formats such as playable ads, analyzing creative performance, and turning insights into repeatable systems.

Location: São Paulo, Brazil — hybrid

Company

hirify.global develops and operates mobile games for consumer audiences at scale.

What you will do

• Own creative strategy for one or more games in partnership with Product Marketing Managers, Game Directors, and the Studio team.
• Monitor competitors, market trends, platform behavior, and player signals using internal data and intelligence tools.
• Author creative briefs and guide production handoffs, particularly for complex formats such as playable ads.
• Critique and refine creative work while maintaining quality and strategic intent.
• Analyze Spend Share, IPM, CTR, CPI, ROAS, hook rates, and hold rates to identify performance patterns.
• Define creative testing methodologies and document learnings in a structured knowledge base.

Requirements

• At least five years of experience combining analytical rigor with strategic and creative judgment.
• Strong understanding of performance marketing logic, metrics, and iteration-driven decision-making.
• Ability to analyze markets, competitors, and consumer behavior and translate findings into action.
• Comfort using AI tools as part of the daily workflow.
• Familiarity with Sensor Tower, AppMagic, or similar market intelligence tools.
• Excellent written and verbal communication in English and Portuguese.

Nice to have

• Experience in mobile gaming or app marketing.
• Background in consumer technology, fintech, marketplaces, e-commerce, or other digital-first companies.
• Familiarity with motion design, video, or playable ads.
• Experience running structured A/B tests on creative.

Culture & Benefits

• AI is integrated into data structuring, briefing, ideation, analytics, and daily workflows.
• High-autonomy work in a fast-moving environment.
• Collaboration across creative strategy, product marketing, game direction, data science, and studio production.
• Emphasis on systems thinking, clear communication, creative judgment, and continuous learning.