Creative Strategist

TL;DR

Creative Strategist (Paid Social): Developing performance-driven advertising concepts and creative strategies for multiple client accounts with an accent on data-informed messaging, consumer research, and platform best practices. Focus on analyzing creative performance, designing testing roadmaps, writing direct-response copy and scripts, and improving campaign outcomes across CPA, CTR, ROAS, and brand awareness.

Location: Remote - United States

Company

A tech-enabled growth marketing firm providing data-driven marketing, consulting, creative, media, and analytics services for emerging and established brands.

What you will do

• Lead paid social creative strategy across 8–10 client accounts and develop concepts aligned with brand and performance goals.
• Use creative performance data, consumer research, brand insights, competitor analysis, and industry trends to shape messaging and testing roadmaps.
• Write direct-response ad copy and scripts, define visual direction, and oversee creative execution through production and delivery.
• Audit accounts, identify winning ads, present performance insights, and establish hypotheses and monthly test plans.
• Collaborate with production, post-production, client management, and internal creative teams while managing requests and deliverables in Asana.
• Communicate with clients, provide actionable feedback on assets, and challenge scope, timelines, and creative direction when needed to improve performance.

Requirements

• Proficiency with Meta Ads Manager and/or comparable performance data platforms such as TikTok, YouTube, or Pinterest.
• Strong technical ability to extract and interpret creative performance data, identify trends, and inform creative roadmaps.
• Understanding of performance-driven creative best practices and the ability to apply them across platforms.
• Ability to write effective advertising copy, structure scripts, and connect messaging with corresponding visuals.
• Strong communication and collaboration skills across client, production, and post-production teams.
• Ability to develop creative strategies that deliver strong campaign results for clients.

Culture & Benefits

• Remote work arrangement for candidates based in the United States.
• People-first culture emphasizing diversity, inclusion, integrity, autonomy, innovation, and results.
• Opportunity to work with consultative marketers, creatives, analysts, and technologists.
• Exposure to data-driven marketing experimentation and hirify.global’s proprietary Nova technology.
• Equal opportunity employment with no application, processing, or training fees.