Senior Growth Strategist (Performance Marketing)

TL;DR

Senior Growth Strategist (Performance Marketing): Owning growth strategy and commercial outcomes for high-growth DTC brands with an accent on paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization. Focus on diagnosing performance gaps, building high-impact testing roadmaps, scaling profitable acquisition, and leading cross-functional growth pods toward measurable results.

Location: Remote

Company

hirify.global operates a performance marketing and creator-driven growth platform serving high-growth consumer brands through paid media, influencer marketing, performance creative, and conversion optimization.

What you will do

• Own growth strategy, performance, retention, and portfolio expansion for high-growth DTC brands.
• Build quarterly growth plans and actionable roadmaps across paid media, creative, creators, offers, funnels, and CRO.
• Lead cross-functional growth pods and align paid media, creative, influencer, project management, ad operations, and optimization teams.
• Build and prioritize testing pipelines, scale successful initiatives, and turn unsuccessful tests into actionable learnings.
• Partner with founders, executives, and senior marketing leaders on strategy, performance reviews, risks, and opportunities.
• Translate commercial and performance data into clear decisions covering CAC, ROAS, contribution margin, conversion rate, AOV, retention, and payback.

Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a related field.
• Proven ownership of growth outcomes for meaningful DTC or consumer brand portfolios.
• Strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
• Experience managing significant advertising budgets and making commercially important decisions from performance data.
• Experience leading cross-functional teams or pods and working directly with founders, executives, and senior stakeholders.
• Exceptional written and verbal communication, ownership, urgency, judgment, and accountability.

Nice to have

• Experience with beauty, wellness, health, lifestyle, subscriptions, or e-commerce brands.
• Background in a performance marketing agency, growth consultancy, consumer brand, or high-growth technology company.
• Experience scaling brands, integrating paid media with creative and CRO, and leading executive-level business reviews.
• Experience using AI, automation, and modern analytics tools to improve decision-making.

Culture & Benefits

• Outcome-oriented environment focused on measurable client growth rather than activity or reporting volume.
• Work with ambitious consumer brands, meaningful budgets, and experienced growth operators.
• High-accountability culture emphasizing urgency, direct communication, strong judgment, and proactive leadership.
• Remote work structure with broad cross-functional collaboration.