Customer Lifecycle Manager (Marketing)

TL;DR

Customer Lifecycle Manager (CRM/Braze): Managing the entire user journey from activation to churn to increase LTV through data-driven personalization. Focus on re-architecting CRM logic, simplifying Braze canvases, and integrating data-layer triggers for scalable orchestration.

Location: On-site in Berlin (5 days a week in the office)

Salary: €75K – €90K + Equity + Bonus

Company

hirify.global is a fast-growing marketing company building a reward-based user acquisition platform for global brands.

What you will do

• Own the full user lifecycle across push, SMS, email, and in-app channels.
• Re-architect CRM logic by moving segmentation and triggers into the data layer.
• Map and simplify complex Braze canvases to ensure scalable and monitorable architecture.
• Collaborate with Product and Data teams to ship personalization experiments and drive LTV uplift.
• Build monitoring systems to forecast expected vs. actual sends to prevent silent flow failures.
• Manage the Braze migration, email warm-up, and closure of the in-app notification gap.

Requirements

• Experience owning lifecycle or CRM at high-volume consumer platforms (e.g., Booking, Airbnb, Duolingo).
• Strong product, UX, or data-analytics mindset with a focus on systems and user journeys.
• Proven ability to map complex user flows and rationalize them into scalable architecture.
• Comfort making data-driven decisions regarding segmentation, timing, and channel selection.
• Must be based in Berlin and able to work from the office 5 days a week.

Nice to have

• Hands-on experience with Braze.
• Knowledge of email deliverability and IP-warming.
• Background as a self-developer, gamer, or maker.

Culture & Benefits

• Virtual equity program for all Berlin-based employees to share in company success.
• High-intensity, high-ownership environment designed for rapid career acceleration.
• Modern, fully-stocked central Berlin office built for collaboration.
• Perks include transport subsidy, daily breakfasts and lunches, and Urban Sports Club membership.
• Budget for language learning.