CRM Marketing Lead (AI)

TL;DR

CRM Marketing Lead (CRM/MarTech): Developing and executing end-to-end lifecycle strategies for a two-sided marketplace to drive activation, engagement, and retention for B2C talents and B2B employers with an accent on data-driven optimization and CRM automation. Focus on scaling lifecycle programs, optimizing MarTech infrastructure using Braze and AI tools, and leading a cross-functional CRM team.

Location: Hybrid in Berlin (up to 2 days/week remote)

Company

An AI-powered platform for flexible staffing solutions connecting companies and temporary workers since 2015.

What you will do

• Develop end-to-end B2B and B2C lifecycle strategies to drive activation, repeat usage, and re-engagement.
• Oversee CRM and lifecycle infrastructure, optimizing tools for campaign execution and customer value.
• Leverage Braze, Adjust, and AI automation (n8n) to improve segmentation and personalization.
• Analyze campaign performance, churn, and CLV to generate actionable business insights.
• Lead and mentor a CRM/MarTech team, providing strategic direction and priorities.
• Collaborate with product, marketing, and data teams to improve event tracking and attribution models.

Requirements

• Proven experience implementing CRM lifecycle strategies in B2B and B2C environments.
• Strong analytical skills and experience with CRM performance data and attribution models.
• Hands-on experience with Braze, Adjust, Tableau, and Google Analytics.
• Fluency in both English and German.
• Must be based in or able to work in Berlin (Hybrid).

Nice to have

• Experience with AI and automation tools like n8n.

Culture & Benefits

• 28-30 vacation days and paid educational/special leave.
• €1000 annual training budget, mentoring, and free language courses via Babbel Live.
• Hybrid work model with flexible hours and a dog-friendly office in Prenzlauer Berg.
• Health perks including Urban Sports Club subsidy and an in-office gym.
• Tax-free meal allowance via Circula and sustainable mobility credits via NAVIT.