Global CRM Manager (Campaigns)

TL;DR

Global CRM Manager (Campaigns): Owning the ideation, execution, and optimization of global B2C and B2B CRM campaigns with an accent on Braze and SFMC platform management. Focus on enabling local teams through playbooks, ensuring high-quality campaign delivery, and driving process automation to scale impact.

Location: Must be based in or able to work from Berlin, Germany or Copenhagen, Denmark (Hybrid role).

Company

A certified B Corporation and the world’s largest food waste fighting app, connecting stores with surplus food to consumers to reduce environmental impact.

What you will do

• Lead end-to-end ideation, localization, and deployment of global B2C and B2B CRM campaigns.
• Own global B2B CRM execution, including triggered communications and lifecycle improvements.
• Develop enablement materials, playbooks, and training frameworks for local marketing teams.
• Act as a subject-matter expert for Braze and SFMC to drive optimal tool usage.
• Continuously optimize operational workflows, briefing processes, and automation opportunities.
• Partner with Product Marketing and Lifecycle teams to align campaigns with company strategy.

Requirements

• Must be based in or able to work from Berlin or Copenhagen.
• Extensive experience in CRM campaign management across B2C and B2B contexts.
• Hands-on experience building and deploying campaigns in both Braze and SFMC.
• Proven ability to create enablement materials and training for distributed teams.
• Strong QA and governance instincts with experience managing quality under pressure.
• Excellent stakeholder management skills across global and local teams.

Nice to have

• Experience with account-based communications and profession-based lifecycles.
• Experience partnering with UXR or Product Research teams on survey deployment.
• Project management experience using tools like Asana.

Culture & Benefits

• Work in a social impact-driven environment with a clear mission to fight food waste.
• Flexible hybrid working policy with the option to work from home or abroad.
• Health insurance and pension plans tailored to the country of employment.
• Extra parental leave and additional days off for significant life events.
• Access to Employee Resource Groups including Women in the Workplace, P.R.I.D.E., and more.
• Regular social events, coffee, snacks, and a monthly free Surprise Bag.